Media AM - Sky Sports, ESPN FC, Viz, Talenthouse, Stefan Bardega

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11th June 2014

Sky and David Beckham launch European football channel Sky Sports is launching an ad campaign featuring David Beckham to promote its new European football channel, Sky Sports 5, and its competitive broadband offer. ESPN to bring World Cup football updates to London Underground customers Transport for London (TfL) has partnered with global football website ESPN FC to bring live World Cup football updates to London Underground commuters from Thursday. Viz pledges to review ad practices after running ad featuring smoking and drinking 10-year-old A magazine ad depicting a 10-year-old girl with a cigarette in one hand and a glass of wine in the other has been withdrawn after complaints to the Advertising Standards Authority. Talenthouse brings Simon Pont on as a non-executive director Talenthouse, the global creative platform that brings brands and artists together, has hired Simon Pont, the former chief strategy officer at Starcom MediaVest Group, as a non-executive director. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. At least New York Times isn't waiting for the whole digital lark to just go away The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you have to hand it to them: at least they commissioned a report and they got people who were smart enough to write a really good one. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Why we need to bring more passion to radio Tony Hertz, the only winner of both black and yellow D&AD Pencils for radio work, makes the case for more on-air emotion. Latest blogs Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan.

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