Thursday 12 June 2014

Breaking news from Brand Republic - Carlsberg, TweetDeck, McDonald's, World Cup, Saatchi & Saatchi

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Carlsberg kicks off review of £10m Somersby ad business
Carlsberg kicks off review of £10m Somersby ad business
by Jeremy Lee
12 June 2014, 08:00AM
Carlsberg has called a review of the £10 million Somersby cider account.
TweetDeck apologises for 'security issue' that causes garbled tweets
TweetDeck apologises for 'security issue' that causes garbled tweets
by Loulla-Mae Eleftheriou-Smith
12 June 2014, 08:12AM
TweetDeck, the Twitter-owned app, has apologised to its users for a "security issue" that led to tens of thousands of users tweet a line of code that caused random pop-ups to appear on screens.
McDonald's unites a divided house in World Cup creative
McDonald's unites a divided house in World Cup creative
by Loulla-Mae Eleftheriou-Smith
12 June 2014, 08:28AM
A Mexican in a USA t-shirt is told in by his mother that his friends have arrived, while she zips up his hoody to hide the team's lettering.
Meet the face of the World Cup: what marketers need to know about Neymar Jr
Meet the face of the World Cup: what marketers need to know about Neymar Jr
by Alex Brownsell
12 June 2014, 08:00AM
Brazil's most famous footballer Neymar Jr is about to become a whole lot more famous. Alex Brownsell examines what this means for brands.
Saatchis promotes Potts and Jex to ECDs
Saatchis promotes Potts and Jex to ECDs
by James Swift
12 June 2014, 08:00AM
Saatchi & Saatchi London has promoted the creative directors Rob Potts and Andy Jex to executive creative directors, handing them responsibility for the agency's creative department.
Omnicom halts Channel 5 spend
Omnicom halts Channel 5 spend
by Arif Durrani
12 June 2014, 08:00AM
Philippe Dauman, the chief executive of Viacom, has confirmed Channel 5 will retain an independent sales force, as the broadcaster goes into the second half of the year facing a £30 million adspend deficit.
San Miguel calls review of advertising in Europe
San Miguel calls review of advertising in Europe
by Maisie McCabe
12 June 2014, 08:00AM
San Miguel is holding a review of its European advertising account.
Virtual reality is more than just a gaming fad with a chequered history
Virtual reality is more than just a gaming fad with a chequered history
by Ben Paterson, founder and managing director at Figure Digital
12 June 2014, 08:00AM
The jaw-dropping possibilities of Oculus Rift were demonstrated to devastating effect at this week's E3 gaming show with the release of a virtual reality version of the Aliens films, but the technology's capabilities goes well beyond gaming argues Fi...
Dare lands Formula E motor-racing account
Dare lands Formula E motor-racing account
by
12 June 2014, 08:00AM
Formula E, the environmentally friendly alternative to Formula One that uses electronic cars, has appointed Dare to its international creative account.


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From the blogs

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