Monday, 9 June 2014

Breaking news from Brand Republic - Paddy Power, World Cup, Jamie Oliver, British Red Cross, EE

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Paddy Power enters choppy waters with World Cup Amazon deforestation stunt
Paddy Power enters choppy waters with World Cup Amazon deforestation stunt
by Alex Brownsell
09 June 2014, 09:00AM
Paddy Power caused a stir over the weekend with a social media stunt that implied it had cleared a section of the Amazon rainforest as part of its World Cup marketing campaign.
World Cup sponsors Sony and Adidas voice Qatar concerns
World Cup sponsors Sony and Adidas voice Qatar concerns
by Alex Brownsell
09 June 2014, 08:30AM
World Cup sponsors Sony, Adidas and Visa have voiced their concern over the growing corruption scandal engulfing Fifa's controversial decision to award the 2022 competition to Qatar.
LV=signs six-week deal with Jamie Oliver's Food Tube
LV=signs six-week deal with Jamie Oliver's Food Tube
by Ian Griggs
09 June 2014, 07:53AM
LV=, the insurer, has secured a partnership with Jamie Oliver's YouTube-based online cooking channel, Food Tube, as part of its strategy to increase its social media marketing.
British Red Cross creates epilepsy film with YouTube gamer Ali A
British Red Cross creates epilepsy film with YouTube gamer Ali A
by Ian Griggs
09 June 2014, 07:33AM
The British Red Cross charity has created a YouTube film with the gaming expert Ali A to tackle public ignorance about how to help someone having a seizure.
EE launches latest Gold Spot ad
EE launches latest Gold Spot ad
by Ian Griggs
06 June 2014, 02:51PM
EE, the network provider, has unveiled the latest instalment in its Gold Spot ad campaign, based on five of the most viral online videos that have been given a "4G makeover".
Why brand should address World Cup frustrations in Brazil, not ignore them
Why brand should address World Cup frustrations in Brazil, not ignore them
by Jerry Clode
09 June 2014, 08:00AM
With many Brazilians disillusioned by the politics of the World Cup, brands need to be sensitive to aggravating local consumers, writes Jerry Clode, founder of House of Jezmo, a consultancy based in Sao Paulo and focused on the future markets.
Viral review: Beats by Dre gets spiritual with World Cup rituals film starring Neymar Jr
Viral review: Beats by Dre gets spiritual with World Cup rituals film starring Neymar Jr
by Be On
06 June 2014, 12:15PM
Social video experts Be On reviews the latest viral from Beats by Dre.
Dove to host Google+ hangout beauty and social media debate
Dove to host Google+ hangout beauty and social media debate
by Matthew Chapman
06 June 2014, 12:15PM
Dove is hosting a debate on beauty at Selfridges flagship Oxford Street store that will be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity.
Newspaper ABCs: Print circulations for May 2014
Newspaper ABCs: Print circulations for May 2014
by Joel Fothergill
06 June 2014, 11:20AM
The latest circulation figures from the Audit Bureau of Circulations for May 2014.
ESPN develops NBA Vine campaign
ESPN develops NBA Vine campaign
by Ian Griggs
06 June 2014, 10:32AM
ESPN has developed a series of Vines that capture key moments in basketball's NBA Conference Series and finals.


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