Media AM - Instagram, TalkSport, The Times, Coldplay, Nike, Adidas

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10th June 2014

Instagram to become commercial media operation in UK Instagram, the photo-sharing service, has confirmed plans to introduce ads in the feeds of British users "later this year", following a trial in the US with ten advertisers. TalkSport and The Times partner for World Cup TalkSport and The Times newspaper have signed a media partnership around the World Cup ahead of the start of the tournament on Thursday 12 June. Bauer Media partners with Coldplay The Bauer Media Group is set to broadcast a Coldplay concert from the Royal Albert Hall on 1 July to celebrate the release of their sixth album, 'Ghost Stories'. Jon Wilkins joins Somethin' Else as a non-executive Jon Wilkins, the executive chairman of Karmarama and a co-founder of Naked, has joined the board of the content agency Somethin' Else as a non-executive director. Nike launches five-minute cartoon ahead of the World Cup Nike has released a five-minute animation featuring cartoons of some of the biggest names in football as part of its 'Risk Everything' campaign. Adidas to host youth magazine YouTube show starring Kaka, Cafu and Lucas Moura Adidas is launching a YouTube series called 'The Dugout' that will feature live shows broadcast from Rio starring Brazilian football stars Kaka, Cafu and Lucas Moura. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. At least New York Times isn't waiting for the whole digital lark to just go away The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you have to hand it to them: at least they commissioned a report and they got people who were smart enough to write a really good one. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Why we need to bring more passion to radio Tony Hertz, the only winner of both black and yellow D&AD Pencils for radio work, makes the case for more on-air emotion. Latest blogs Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan.

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