Media AM - Cannes Lions, Facebook, native ads, Karen Blackett, Twitter

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18th June 2014

PHD and OgilvyOne take home two Gold Lions in Media PHD and OgilvyOne both received two Gold Lions in Media at the Cannes Lions ceremony this evening, as UK agencies converted half of their 18 nominations in the Media shortlist. Havas Media wins Media Grand Prix in Cannes Havas Media Peru was awarded the Cannes Lions Media Grand Prix last night for its work for Coca-Cola. Facebook targets Latin America and Asia Pacific in agency relationship boost Latin America is a "big focus" for Facebook's growing agency relationships, as well as Asia Pacific, according to its director of global agency development, Patrick Harris. Native ad debate stoked by ASA Outbrain ruling National newspapers and other websites are going to have to review the way they display paid-for related articles, after the ad watchdog banned a link on The Independent's website. UK wins three Mobile Lions UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids. Karen Blackett OBE: 'I don't feel like I've done enough yet' The sun was shining on MediaCom's chief executive Karen Blackett today, in a rare moment of reflection in Cannes after receiving an OBE in the Queen's Birthday Honours list. Facebook returns fire after failed Snapchat bid with launch of Slingshot Facebook has launched its widely rumoured photo and video messaging service a month after reports that the product was in development, and a week after the social network inadvertently released it on Apple's App Store. Twitter celebrates Cannes Direct Lions victory with Vine Twitter used its Vine video service to celebrate Cannes victory this week. Marketing, with the help of social video experts Unruly, rounds up this week's must-watch branded Vines. World Cup non-sponsors' logos taped over in stadia In a move that mirrors the over-zealous efforts by the "branding police" to cover up non-sponsors' logos during the London Olympics, World Cup non-sponsor images are being taped over in the official stadia. The best and worst of Kanye West: 8 things we learnt at #CannesLions on Tuesday The Cannes Lions festival 2014 has almost reached its mid-point, and we've been covering all the action on our 24-hour live blog, Campaign@Cannes. Here are yesterday's highlights. Watch: 'Moments of magic' key to ads and illusion, says Dynamo Creating a "moment of magic" is the key to both advertising and illusion, according to the magician Dynamo, speaking in this exclusive video from Cannes Lions. Dick Costolo: brands' new best friend The Twitter boss is planning to return from Cannes with a far greater adland following, Maisie McCabe writes. Fifa World Cup to provide $1.5bn boost to global ad market The Fifa World Cup will provide a $1.5bn (£882m) boost to the global advertising market in 2014, as large television audiences, rolling online news and pages of press coverage drives media consumption. Is there still room for creativity in the media industry? Big ideas are just as important as big data in media, four global agency leaders tell Arif Durrani and Maisie McCabe. The web idealists have a point: content can't truly blossom in walled gardens There's a small and growing movement known as the "IndieWeb". I hear more about it every day. Latest blogs Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why.

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