The Wall > Apple's HomeKit and HealthKit explained

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Apple's HomeKit and HealthKit explained Joe Vito De Luca 30 June 2014, 1:34PM There were two big announcements at this year's Apple Worldwide Developers Conference and unusually neither of them concerned new hardware, instead the focus was on software. Chief amongst these were HomeKit, a framework to enable the control of multiple smart home apps via one central iOS app, and HealthKit, a developer tool that allows all health and fitness apps to share their data with the new health app, as well as each other. As the iPod and iPhone did before, these technologies are set to revolutionise the way people go about their day-to-day lives and anticipate the next phase in technology, the Internet of Things. The future of experience Jim Hudson 30 June 2014, 9:50AM This month, Google published a survey that claims word of mouth is the top influencer on buying decisions. This is good news for experience advertising. To put it simply – if you have a positive experience with a brand, this holy grail of behaviour can be influenced. Authenticity in branding - just a fad or here to stay? Sarah Cameron 30 June 2014, 9:27AM When we say ‘authentic’ we tend to think of a brand’s provenance; it’s history and heritage. But these days authenticity is as much about realness, honesty and consistency as anything else. It’s been around for forever, from Coca-Cola’s The Real Thing in the ’70s to the Hovis boy pushing his bicycle up that hill. However, since the fallout from MP and banking scandals, our trust in governments and institutions has been knocked and the desire for authenticity has become ever relevant – a hot topic in the chat room as well as the boardroom. Infographic: Global social media usage, who's online and where? Susan Billinge 27 June 2014, 1:23PM Today, 40% of the world is connected to the internet and 73% of online adults are using social networks. As digital professionals you may well have asked yourself where are they and who are they. Latest jobs Client Services Executive Recruiter Ascent Solutions Salary £25,000 + Benefits Location London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Campaign Manager Recruiter Direct Recruitment Salary £45,000 + Bens Location London (Central), London (Greater) B2B SALES EXECUTIVE- Islington, London- Circa 25K+ Commission Recruiter Noble House Media Salary Circa 25K+ Commission Location London (North), London (Greater) / Islington, London (Greater) Technical Account Manager - Media Software Recruiter Ultimate Asset Salary £35000 - £50000 per annum + Amazing Benefits Location London (Central), London (Greater) Senior Manager- Analysis & Insight Recruiter Direct Recruitment Salary £50,000 + bens Location Cambridgeshire Senior Digital Fundraising Officer (P4) Recruiter United Nations High Commissioner for Refugees (UNHCR) Salary This is a P4 post on the UN Salary scales Location København K Social news from Brand Republic Facebook apologises for 'any anxiety' caused by social research by Loulla-Mae Eleftheriou-Smith, 30 June 2014, 09:41AM Campaign Viral Chart: World Cup dominates the top 10 by Sara Kimberley, 27 June 2014, 03:51PM Government warns Google Glass must adhere to same rules as CCTV by Matthew Chapman, 27 June 2014, 09:21AM Google unveils health tracking platform Google Fit at I/O developer conference by Ben Bold, 26 June 2014, 07:41AM PROMOTION 5 Key Strategies for Successful Mobile Engagement 91% of consumers keep their device within arm’s reach 100% of the time. Discover how to capitalise on this opportunity. Download your free expert report Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders