Tuesday, 1 July 2014

Breaking news from Brand Republic - Publicis, Volvo, Strongbow, Harriet Harman, Specsavers

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Publicis Groupe launches Roar digital agency
Publicis Groupe launches Roar digital agency
by Maisie McCabe
01 July 2014, 09:41AM
Publicis Groupe has launched a full-service digital agency called Roar, which will bring together strategy, creative, user experience, media and analytics
2014: Time for social media to grow up already
2014: Time for social media to grow up already
by Eric Weaver
01 July 2014, 09:21AM
Eric Weaver, the chief social officer for the G14 region at IPG Mediabrands, explains how and why IPG Mediabrands has developed a solution to prove the value of social media.
Volvo readies global XC90 push to 'new generation'
Volvo readies global XC90 push to 'new generation'
by Loulla-Mae Eleftheriou-Smith
01 July 2014, 08:28AM
Volvo is readying the launch of a major global marketing push for its new XC90 model, aimed at a "new generation" of car buyers.

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Strongbow TV campaign focuses on provenance
Strongbow TV campaign focuses on provenance
by James Swift
01 July 2014, 08:00AM
Strongbow's latest TV spot ditches its usual "earn it" strap line and instead focuses on the cider's provenance.
Harriet Harman MP: 'Advertising is an £18bn British success story'
Harriet Harman MP: 'Advertising is an £18bn British success story'
by Gemma Charles
30 June 2014, 03:00PM
Harriet Harman, Labour's deputy leader and shadow culture secretary, has praised the advertising industry and pledged to take an evidence-based approach to ad regulation.
Top 10 creative Specsavers ads
Top 10 creative Specsavers ads
by Sara Kimberley
30 June 2014, 03:00PM
After Specsavers quickly reacted to the footballer Luis Su�rez biting Italy's Giorgio Chiellini in a World Cup game with a tactical Twitter ad, Campaign takes a look at some of the optician's best ads.


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From the blogs

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