Campaign Weekend Reading - Tracey Follows, World Cup ads, Havas Work Club, fake online views

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Five things you should read Did Follows prove a step too far for JWT's old boys? by Jeremy Lee, 05 June 2014, 08:00AM When Tracey Follows breezed into JWT London in June 2012, her arrival felt like a breath of fresh air. Her sudden resignation, announced to shocked staff last week, was almost as dramatic. Despite pleas to stay, she leaves the agency after two years ... World Cup adwatch 05 June 2014, 08:00AM Part of the excitement in the lead-up to a World Cup is the ad campaigns from the globe's biggest brands, all competing to associate themselves with the football festival. How does this year's crop fare? The top 10 British football-related ads of all time 05 June 2014, 08:00AM As the 2014 World Cup nears, Campaign asked readers: what is the greatest British football-related ad of all time? It seems people's passion for the beautiful game even extends to advertising, as we were bombarded with votes - and even abuse - for le... Culture club 05 June 2014, 08:00AM Cynics may point to the money, but Work Club and Havas could prove to be a perfect fit. By James Swift. Are fake online views a problem? 05 June 2014, 08:00AM As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Latest Work Betfair "this is play" by WCRS 05 June 2014, 08:00AM Betfair pays homage to Paul the Octopus, who correctly predicted the outcome of games during the 2010 World Cup, in a new ad campaign launched ahead of this summer s tournament in Brazil. The spot, created by WCRS, stars an octopus that replicates Be... Evans Cycles "we're for the odd ones" by Antidote 05 June 2014, 08:00AM Evans Cycles gently mocks cyclists in a new TV ad, created by Antidote. The spot highlights some of the things cyclists do that other people might find difficult to grasp, such as polishing bikes before getting them muddy off-road and riding from Lon... Coca-Cola "signs" by Wieden & Kennedy São Paulo 05 June 2014, 07:00AM The recent riots on the streets of S o Paulo and Rio de Janeiro and the protests in Bras lia suggest that not all of Brazil has embraced the country s hosting of the World Cup. Given the 10 billion cost to one of the most socially inequitable countr... Also in the news Crispin Porter & Bogusky turns to Pinder to raise global profile by Campaign staff, 05 June 2014, 07:30AM Rapp swoops to acquire Haygarth by Jeremy Lee, 05 June 2014, 07:30AM AB InBev calls European media review by Louise Ridley, 05 June 2014, 07:30AM Latest Jobs Digital Account Manager £28000 - £30000 per annum, London (Central), London (Greater) Digital Business Director £60000.00 - £65000.00 per annum + Excellent Benefits, London (Central), London (Greater) Mobile Executive £20000.00 - £24000.00 per annum + Excellent Benefits, London (Central), London (Greater) Community Manager £35k, London (Central), London (Greater) Comms Planning Director £65000.00 - £75000.00 per annum, London (Central), London (Greater) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.