| Instagram and the native ad movement | | Chris Quigley | | 13 June 2014, 8:58AM |  Native-social ads - ads that are integrated into the social stream, matching both the ad format and function of the user experience - are proving to be hugely effective, and are receiving a remarkable level of engagement from end users.
| | | | 5 mistakes marketers make about the customer journey | | Bhavesh Vaghela | | 13 June 2014, 8:00AM |  As a marketer or brand manager you've heard it all before: your two golden objectives are to acquire new customers and retain existing ones.
Many brands have increasingly focused on the digital journey as a way of supporting these objectives, but in many ways it's not actually helping. Learning and implementing new marketing tactics increases innovation, and encourages your business to stay relevant, but it's not only about online. Looking at the full online to offline customer journey, we've identified five common mistakes marketers make:
| | | | Sponsored: Can a brilliant creative idea come from a crowd? | | Joel Cere | | 13 June 2014, 7:30AM |  This content is brought to you from our partner eYeka
We all know the saying: "No statue was ever erected to honor a committee." This is often attributed to David Ogilvy to highlight how compromises that stem from a group could level down creative thinking.
| | | | Future stars: Seenit founder Emily Forbes on changing how we all create video | | Rachel Bull | | 12 June 2014, 1:50PM |  Every week, The Wall is profiling a different tech start-up as part of our Future Stars series. The companies are part of the Collider programme - the organisation that puts tech start-ups in contact with big brands and investors to help them get business advice and funding for their new ventures.
| | | | | | Latest jobs | | | Designer | | Recruiter Blue Skies Marketing Recruitment | | Salary £26000 - £30000 per annum | | Location Warwickshire / West Midlands | | | Marketing Manager | | Recruiter Stopgap | | Salary £30000 - £40000 per annum | | Location South East England | | | | |  | |
PROMOTION Key UK digital trends in 2014  How are mobile usage, big data and ad buying options influencing the digital ecosystem?
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