Marketing Daily - Ikea forces Ikeahackers fan site to remove advertising + YouView and Malibu

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Marketing Daily Bulletin , 17th June 2014

Ikea forces Ikeahackers fan site to remove advertising Tesco abolishes UK marketing director role and shifts David Wood to health division Paddy Power to crowdsource controversial stunts from 'witty deviants' Why Google and Facebook are angling for a slice of the brand advertising pie The FA aims to capitalise on England World Cup excitement with Wembley brand overhaul Party hopping and a win for OgilvyOne: 9 things you may have missed at Cannes day 2 Cosmonauts and Sarah Jessica Parker: tales from the Croisette Content is the 'atomic unit' fuelling marketing Showrooming is an opportunity for retail brands, not a threat Maynards' Discovery Patch sweets bridge real and AR worlds YouView ploughs on with legal action to avoid costly rebrand after High Court defeat Malibu video captures exuberance of 'best summer ever' Photorealism artist Dirk Dzimirsky creates life-like woman with Waterman pens IPA ADAPT: Why adspend is an investment not an expense JOBS BOARD Digital Marketing Executive, UK/Northern Europe (London) , Tourism Australia+ Benefits , London (Central), London (Greater) Planning Director - *final call for applications* , The Great & The Good£70000 - £80000 per annum , London (Central), London (Greater) Global Marketing Manager , Ball & Hoolahan£75,000 + Car/Car Allowance , London (Central), London (Greater) / London (South), London (Greater) Senior Relationship Marketing Executive , Carnival UKCompetitive plus benefits , Southampton, Hampshire Senior Investor Engagement Consultant , Radley YeldarCompetitive Salary + Bonus + Benefits , London (Greater)

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