Media PM - The Sun, JCDecaux, Adam Mills, Tim Hipperson, ZenithOptimedia, Stefan Bardega

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11th June 2014

Sun editor Dinsmore hails 'greatest print initiative' ahead of 22m home blitz News UK is preparing to make newspaper history tomorrow when it delivers The Sun to every household in England, a move the tabloid's editor David Dinsmore calls the "greatest print initiative of recent times". JCDecaux partners BBH to add audio to outdoor ads JCDecaux and Transport for London are revamping the outdoor media sites Old Street roundabout in London revamped with four digital screens from October. My Media Week: Adam Mills This week, Adam Mills, sales director at TalkSport, ties up partnerships with The Times and Sky and readies the big trip to Brazil as World Cup fever mounts...not a bad way to celebrate his first anniversary at the station. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia. Are fake online views a problem? As Mercedes-Benz finds that one ad has only been 'viewed' by bots, Maisie McCabe looks at the scale of the issue. Magazine fire sale? Will Future's loss be Immediate's gain The Immediate boss is confident that the purchase of Future's cycling and craft titles will prove profitable. By Arif Durrani. We know that Britain loves radio, but it is winning the affections of brands too Television is not the only traditional medium to have had a strong start to 2014. New figures this week confirm what many in the business have been alluding to for some time: radio is enjoying a renaissance. Bardega sets out to build 'the agency of the future' After a turbulent year for the agency, ZenithOptimedia has challenged Stefan Bardega to shape its future as a digital entity. By David Benady. At least New York Times isn't waiting for the whole digital lark to just go away The New York Times had a bit of a leak the other week - an internal report on how they were doing at "digital". It was depressingly familiar reading for those who have been trying to get organisations to "do digital" for a very long time, but you have to hand it to them: at least they commissioned a report and they got people who were smart enough to write a really good one. Latest blogs Why performance delivery means so much more in today's media environment It's time to redefine performance delivery, says AdConnection's chief executive, Catherine Becker. Re-imagining print media A major new study predicts how media will change through to 2020, and why. Why it's time to consign media agencies to the dustbin It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media's chief executive, Paul Frampton. Coming to a screen near you: Football, Fassbender and the Dinobots Zoe Jones, marketing director at Digital Cinema Media, takes a look at some of the big screen opportunities for brands in the upcoming World Cup and the summer film season. Trading desk debates often ignore the underlying technologies Looking at the pros and cons of using agency trading desks vs independents is admirable, but it's simplifying to a fault the complexity that is the advertising technology space, says Adrian Lacey, managing director of Crimtan. DO YOU HAVE A PASSION FOR FASHION? , Ultimate Asset £40000 - £50000 per annum + + bonus + benefits, London (Central), London (Greater) Agency Account Manager , Ultimate Asset £25000 - £35000 per annum + Commission & benefits, Camden, London (Greater) Sales Executive, Exhibition show guides (print, digital, sponsorship) , SW6 Associates To £30k basic plus uncapped commission, London (Central), London (Greater) Print Advertising Manager , VICE UK Ltd Negotiable, London (East), London (Greater) Head of Marketing - Conferences. , Carreras Lathane Associates - CLA £42,500 p.a. + benefits, London (Central), London (Greater)

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