Media AM - Bulmers, IPC, Weve, Facebook, Mindshare

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30th June 2014

Bulmers launches cross-screen campaign using new Microsoft tech Bulmers, the Heineken-owned cider brand, has released the first UK campaign using Microsoft's latest technology, which ensures that people never see the same ad twice across different devices. IPC proves commitment to content by becoming first to wholly join CMA IPC Media has become the first media company to wholly join the Content Marketing Association as a member. Ronan Dunne on Weve's CEO vacancy: 'a very attractive opportunity for somebody' Ronan Dunne, chief executive of Telefónica UK (O2), is confident the loss of David Sear as leader of the telecoms giant's joint industry venture Weve, will not slow down its progress. Facebook apologises for 'any anxiety' caused by social research Facebook's researchers have apologised for the way the findings of its controversial social study were presented, and for "any anxiety it caused". Mindshare on the Fifa World Cup, Luis Suarez and favourite goal celebrations As part of ITN Production's 'Media Talks the World Cup', executives from WPP's Mindshare offer their thoughts on a week of action, dominated by Uruguay's Luis Suarez, who has been banned for four months from football for biting Italy's Giorgio Chiellini. Disney characters used in shocking anti-incest campaign Disney film characters Sleeping Beauty, Ariel, and Princess Jasmine, are being used in a shocking poster campaign to raise awareness about incest. Fetch hires first creative director Fetch, the mobile agency, has hired Paul-Eric Lefebvre as its first creative director for its London office. The Art of Outdoor digital competition 2014 opens for entries Ocean Outdoor, the premium digital out of home media owner, and Brand Republic have launched their annual competition to discover the best creative work in DOOH advertising. Matt Seiler: The final word on the Media Lions 2014 Matt Seiler, global chief executive of IPG's Mediabrands and president of this year's Media Lions jury in Cannes, shares his parting thoughts on a celebratory year. HuffPost's Maymann sets sights on world domination The Huffington Post's chief executive believes its alternative business model will keep the brand ahead of traditional publishers. By Arif Durrani. The judge's verdict on this year's Media Lions As Mark Creighton discovered while sitting on the Cannes Media jury, simplicity is so often at the heart of the best work. How the excitement of a child won hearts and minds for media on the Croisette Once again, this year's pulsating Cannes Lions festival defied any single definition. Many worlds collided along the Croisette, as tech meshed with celebrity, salesmen with creative and producers with data-crunchers. Cannes looks to science for cutting-edge thinking From astrophysics to GNR to 'human augmentation', science is playing an increasing role in creativity. By David Benady. Ikea's lawyers show that overly protecting a brand can be bad for business One of the things I liked about being a planner was seeing inside businesses - and that almost universal realisation that what everyone thought they were good at wasn't the real key to their success. What Nike is really good at is procurement. What Honda is really good at is culture. What Lego is really good at is manufacturing. That kind of thing. Is Instagram a good place for advertising? The image-sharing platform needs to attract ad revenue while not putting off its large user base, David Benady writes. Latest blogs In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Don't interrupt: publish The priorities of brands and agencies are changing in a content-driven world, says Tim Hipperson, the former chief executive of G2 Joshua and ZenithOptimedia.

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