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Campaign 18:05 October 09, 2017

The five things you need to know today Most read Dove sorry over ad showing woman turning from black to white Omar Oakes Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman. Tech Mobile location: bridging the gap between online and offline Danielle Johns Key takeaways from IAB's mobile location seminar Advertising The Marketing Society to recognise risk-takers Staff The Marketing Society has repositioned its Brand of the Year award to reward risk-takers. Marketing Asda teams up with Shazam for lip-syncing AR Halloween face filter Emily Tan Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience. Media P&G's Pritchard: don't rule out TV in adspend 'horse race' Gideon Spanier and Georganna Simpson Predictions of the demise of TV advertising appear to be premature as Procter & Gamble's marketing chief, Marc Pritchard described the medium as being in a "nice, tight horse race" with digital. Also in the news Someone might buy a global holding company but it won't be a management consultancy If anyone is going to buy one of the big ad groups, it's more likely to be a private equity firm, rather than a management consultancy. YouTubers play alongside Gerrard, Fowler, Savage in Wembley Cup with EE Steven Gerrard and Robbie Fowler were among the ex-footballers who played alongside top YouTube football stars as part of the third annual Wembley Cup with EE. Inside House of Peroni's citrus infusion Peroni, the premium lager brand, has set up its House of Peroni once again with an array of citrus-themed experiences. Promoted Adland takes the 'fairy' out of fairy tales... Georganna Simpson Campaign and Adobe Stock asked creatives to construct a future-proof fairy tale that provokes and inspires. Here's what London-based agency Quiet Storm imagined... Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Operations Director £50-65K Direct Recruitment, London (Central), London (Greater) Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Talent Manager Competitive Studio 71, London Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Integrated Marketing & Communications Manager - Pharmaceuticals £45k – £65k + bonus + benefits Accord Healthcare, Flexible (with c. 3 days/week on-site in Barnstaple, Devon) Senior Web and Digital Officer £37,931 - £42,482 Competition and Markets Authority, London (Greater)

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