Airbnb's Mildenhall in his own words | Vodafone rebrands globally | Microsoft creates VR film

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Campaign: Brands October 05, 2017

Brand news and analysis, powered by Marketing Airbnb CMO Jonathan Mildenhall departs Diana Bradley Mildenhall will continue to work with Airbnb on a consulting basis. Mildenhall: in his own words Omar Oakes As Jonathan Mildenhall prepares to quit Airbnb's top marketing role, Campaign recalls some of the (many) arresting quotes from his three-year-tenure. Vodafone rebrands globally to champion 'Future Optimism' Emily Tan Vodafone has rebranded itself with a new logo, strapline and campaign to be pushed out to all 36 countries in which it operates. Is Tesco's Dave Lewis less bullish over the threat from Amazon? Simon Gwynn Eighteen months after saying "Bring it on", Tesco chief executive Dave Lewis took a more measured view on the challenge posed by Amazon's continued push into grocery. Microsoft teams up with Jaunt and Cirque du Soleil director McDonald for VR interactive film Emily Tan Microsoft has commissioned an interactive VR experience for the launch of its Windows Mixed Reality immersive headsets on 17 October. Are you the world's best marketer? Staff The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world's top marketer. Warburtons pitched by hometown hero Peter Kay in Austen-tacious new campaign Simon Gwynn Comedian Peter Kay is the latest celebrity to pitch a movie idea to Warburtons boss Jonathan Warburton in a new campaign for the bread brand. A third of Brits don't like speaking to voice assistants Emily Tan Nearly a third of British consumers (29%) don't like speaking aloud to voice assistants, a new study has found. The creative ideas that made me a better marketer Andrew Warner Monster Worldwide's chief marketer, one of Campaign's Power 100 2016, names the ads and creative work that shaped his career. The Tories' young people problem is about trust, not policy James Morris Until the Tories ditch their obsession with policy and microtargeting, and instead think more like brand builders and community builders, their efforts to win young people back will fail. Building a media partnership for the future Alex Aiken As the government kicks off its media-buying review, we want to play a leading role in tackling the biggest challenges facing modern advertisers. Adwatch: Tesco understands compound interest Matt Tanter Tesco shows an enduring commitment to the effectiveness of creativity, says Matt Tanter, chief strategy officer at Grey London Premier League's India fan park to feature VR, 'kick lab' and football stars Gurjit Degun A Premier League fan park in India aims to inspire visitors with a wealth of football-related entertainment and information. Audi's 'Clowns' is delightful fantasia Unruly Social video expert Unruly reviews the latest viral by Audi. Campaign Diary: lame ducks, dead deer and IPA grandees Theresa May makes time for socks, Andy Nairn finds horror with a fox, and 40 years of IPA presidents take memory lane walks. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Manager, Mobile & Gaming £60K (£90k OTE) SAVVY Media Ltd, London (Greater) Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Senior Account Director £49-60,000 (Depending on experience) pa + benefits package Prophecy Unlimited, Bristol Account Director £40-48,000 per annum + benefits package Prophecy Unlimited, Bristol Senior Consultant - Product Management (Shopping) Competitive Three, Maidenhead, Berkshire

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