Airbnb CMO departs | Vodafone rebrands | Google poses a serious threat

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Campaign Breakfast Briefing October 05, 2017

Airbnb CMO Jonathan Mildenhall departs Diana Bradley Mildenhall will continue to work with Airbnb on a consulting basis. Vodafone rebrands globally to champion 'Future Optimism' Emily Tan Vodafone has rebranded itself with a new logo, strapline and campaign to be pushed out to all 36 countries in which it operates. Sobral leaves R/GA London Brittaney Kiefer Rodrigo Sobral, the vice-president and executive creative director of R/GA London, has left the agency. Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products Emily Tan Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in. Pitch update: Missing Type account up for grabs, as AB InBev makes a decision Staff NHS Blood and Transplant issued an integrated brief, putting agencies including Engine on alert, as the Anheuser-Busch InBev and Ocado media pitches approached their conclusion this week. JCDecaux: 'we must ensure outdoor doesn't fall into pitfalls of digital media' Sara Kimberley JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Operations Director £50-65K Direct Recruitment, London (Central), London (Greater) Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Talent Manager Competitive Studio 71, London Account Manager/Director - Creating objects to solve problems for brands £32-50k pa, dependant on experience, plus performance bonus of up to 30% Studio Make Believe, Hayes, London (Greater) Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester

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