Accenture hires OMD boss | Asda teams up with Shazam for Halloween filter | Big Awards shortlists

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Campaign Breakfast Briefing October 10, 2017

Accenture hires OMD EMEA boss Mendonça in global role Omar Oakes Accenture has poached OMD's EMEA president Nikki Mendonça for a global role as president of intelligent marketing operations. Asda teams up with Shazam for lip-syncing AR Halloween face filter Emily Tan Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience. Marketing's jargon is undermining its credibility with finance teams Emily Tan While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case. Adam & Eve/DDB leads Fashion, Clothing, Footwear & Accessories category in Campaign Big Awards Staff Adam & Eve/DDB's "Britalia" ad for Harvey Nichols has been shortlisted twice - once in film and once in press - in the Fashion, Clothing, Footwear & Accessories category for the Campaign Big Awards. VCCP dominates Charity sector in Campaign Big Awards Staff VCCP has received four shortlists in the Charity sector for the Campaign Big Awards. Adam & Eve/DDB receives six nominations for Automotive in Campaign Big Awards Staff Adam & Eve/DDB's work for Volkswagen has received six shortlists in the Automotive category at this year's Campaign Big Awards. Unruly partners with MediaCom over new cultural research Faaez Samadi Venture seeks to derive key cultural insights to better serve consumers across the globe. Promoted Adland takes the 'fairy' out of fairy tales... Georganna Simpson Campaign and Adobe Stock asked creatives to construct a future-proof fairy tale that provokes and inspires. Here's what London-based agency Quiet Storm imagined... Promoted The Thinkboxes shortlist Thinkbox These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Operations Director £50-65K Direct Recruitment, London (Central), London (Greater) Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Talent Manager Competitive Studio 71, London Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Integrated Marketing & Communications Manager - Pharmaceuticals £45k – £65k + bonus + benefits Accord Healthcare, Flexible (with c. 3 days/week on-site in Barnstaple, Devon) Senior Web and Digital Officer £37,931 - £42,482 Competition and Markets Authority, London (Greater)

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