P&G's Pritchard: don't rule out TV in adspend 'horse race' | Someone might buy a global holding company but it won't be a management consultancy | and more..

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Campaign: Media October 09, 2017

Media news and analysis, powered by Media Week P&G's Pritchard: don't rule out TV in adspend 'horse race' Gideon Spanier and Georganna Simpson Predictions of the demise of TV advertising appear to be premature as Procter & Gamble's marketing chief, Marc Pritchard described the medium as being in a "nice, tight horse race" with digital. Someone might buy a global holding company but it won't be a management consultancy Julie Langley If anyone is going to buy one of the big ad groups, it's more likely to be a private equity firm, rather than a management consultancy. Unilever's '5C' strategy heralds 'functional' shift in marketing Simon Gwynn Unilever's chief marketing officer, Keith Weed, has signalled the extent to which the marketing playing field is shifting, as he unveiled the FMCG company's new brand strategy, dubbed the "5C framework". Glamour print magazine cut to twice a year Omar Oakes Glamour is dramatically scaling back its UK print operation and will publish just two issues a year, resulting in job losses as the editorial team is integrated with the commercial department. Publicis sets up AI incubator for Marcel Maisie McCabe Publicis Groupe has launched an incubator to test the types of services its artificial-intelligence platform, Marcel, will offer brands. Brands 'waste money' by showing the same consumers too many of the same ads Emily Tan By buying impressions through multiple DSPs and Networks, brands may be targeting the same consumer a hypothetical 18 times instead of just the desired three times. VisitScotland launches Instagram Travel Agency Gurjit Degun VisitScotland has created an Instagram Travel Agency in London that allows people to create their holiday based on images displayed on the social-media platform. Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Promoted Navigating influence in a post-truth world Words by Jim Selman, managing director, Allison+Partners Honesty. Forget it being the best policy, it's the only policy for creating compelling and credible content anywhere fake news flourishes Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Print Production Assistant Depending on experience Haymarket Media Group, Twickenham, London (Greater) Head of Studio Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Talent Manager Competitive Studio 71, London Account Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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