The problem of political advertising | Audi's director on creativity | The consultants cometh

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Campaign Sunday Supplement October 08, 2017

In-depth reads from across Campaign, covering brands, agencies and media With Boris repeating the £350m claim, should the ASA regulate political advertising? Jeremy Lee With political party conference season well underway, the fractured nature of the parties - and wider society as a whole - is exposed for all to see after Boris Johnson repeated the £350m Brexit claim. Ringan Ledwidge on how clowns helped him keep his creative faith Brittaney Kiefer A week after the release of his new Audi ad, top commercials director Ringan Ledwidge talks to Brittaney Kiefer about directing clowns for the first time and how creatives can make good work in the face of pressure. A Lilongwe from home: five lessons for planners from a Malawian ad agency Chris Toumazis What I learnt from working as the only planner in one of the poorest countries in the world A view from Dave Trott: Boys with toys Dave Trott It's generally accepted that John F Kennedy was the hero of the Cuban Missile Crisis. But actually he wasn't. The Tories' young people problem is about trust, not policy James Morris Until the Tories ditch their obsession with policy and microtargeting, and instead think more like brand builders and community builders, their efforts to win young people back will fail. The consultants cometh: what it means for agencies Roger Parry The chairman of MSQ Partners and ex-McKinsey consultant explains why the consultancy phenomenon is a huge opportunity. Will the ban on photoshopped ads in France make a difference? Elizabeth Kesses New legislation in France forcing brands to highlight photoshopped images is the first step to curing our endemic crisis of low self-esteem. New business lessons from maternity leave Jemima Monies Buying all the products, kitting out the room, staying up all night... you might say working in new business is good practice for life with a newborn. The creative ideas that made me a better marketer Andrew Warner Monster Worldwide's chief marketer, one of Campaign's Power 100 2016, names the ads and creative work that shaped his career. Promoted Muhammad Ali: an infinite influencer Georganna Simpson Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Operations Director £50-65K Direct Recruitment, London (Central), London (Greater) Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Talent Manager Competitive Studio 71, London Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester

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