De Groose to step down from Dentsu Aegis | How Publicis Groupe will make its AI platform work

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Campaign: Media October 10, 2017

Media news and analysis, powered by Media Week Tracy De Groose to step down as Dentsu Aegis Network UK CEO Gideon Spanier Tracy De Groose is expected to stand down as UK & Ireland chief executive of Dentsu Aegis Network. Inside intelligence: How Publicis Groupe will make its AI platform Marcel work Maisie McCabe Carla Serrano explains the thinking behind Marcel, Publicis Groupe's controversial AI platform. Accenture hires OMD EMEA boss Mendonça in global role Omar Oakes Accenture has poached OMD's EMEA president Nikki Mendonça for a global role as president of intelligent marketing operations. How to build your emotional intelligence at work Nicola Kemp On World Mental Health Day, in an era when executives are under growing pressure to bring their 'whole selves' to work, we investigate the emergence of a new self-care agenda. Most Brits think AI should be regulated by the 'Blade Runner rule' Emily Tan As Blade Runner 2049 hits cinemas, a survey has found that 85% of Brits believe that AI in marketing should be governed by a key principle from the movie franchise. Asda teams up with Shazam for lip-syncing AR Halloween face filter Emily Tan Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience. Unruly partners with MediaCom over new cultural research Faaez Samadi Venture seeks to derive key cultural insights to better serve consumers across the globe. Marketing's jargon is undermining its credibility with finance teams Emily Tan While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case. Promoted Adland takes the 'fairy' out of fairy tales... Georganna Simpson Campaign and Adobe Stock asked creatives to construct a future-proof fairy tale that provokes and inspires. Here's what London-based agency Quiet Storm imagined... Promoted Muhammad Ali: an infinite influencer Georganna Simpson Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Print Production Assistant Depending on experience Haymarket Media Group, Twickenham, London (Greater) Head of Studio Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Talent Manager Competitive Studio 71, London Account Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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