Popchips hires a new agency | Why it's all about the idea | How to make the internet great again

 

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Campaign: Agencies October 02, 2017

Popchips picks 18 Feet & Rising to launch brand's debut global campaign Omar Oakes Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency. Nabs unveils first new brand identity for 14 years Simon Gwynn Nabs, the support organisation for the advertising and media industries, has launched a new brand identity created by the charity's creative agency Fold7. Why it's all about the idea in today's jump culture Mark Whelan How do we ensure that our creative ideas are not simply moving from an interruption to irritation? How to 'make the internet great again' Simon Gwynn DigitasLBi brought together an eclectic array of speakers to share their ideas on how the internet can be saved from itself in the agency's event as part of IAB Digital Upfronts. As Dentsu faces up to its past, here's how it can move forward David Blecken Admitting wrongdoing is healthy. Now it's vital to ensure things don't just return to 'business as usual'. 101's Hutchinson moves to Havas London Gurjit Degun Clare Hutchinson, head of strategy at 101, is joining Havas London as executive strategy director. Ocado picks OMD UK for media as brand eyes first TV ads Gideon Spanier Ocado is to appoint OMD UK as its first media agency for its estimated £10m account following a competitive pitch. Bain Capital posted to buy ADK David Blecken The private equity company is expected to launch a tender offer, according to reports. Move over data, people are the real deal Craig Mawdsley and Shekhar Deshpande Recent research by the Account Planning Group has shown that as the industry gets increasingly dominated by data and technology, empathy - its core strength - is being forgotten, say Abbott Mead Vickers BBDO's Craig Mawdsley and J Walter Thompson's Shekhar Deshpande. Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? The Work EA Sports Fifa 18 "More than a game" by Adam & Eve/DDB EA Sports and Adam & Eve/DDB created a new skill move in Fifa 18 for a campaign launching the game. More TRENDING Audi sends in the clowns for big-budget tech campaign Brittaney Kiefer Audi has enlisted a troupe of clowns to convey a serious message about the car brand's technologies in a new multi-million pound campaign. Publicis and WPP are takeover targets and Accenture 'looks a credible buyer', bank says Gideon Spanier Publicis Groupe and WPP are takeover targets because agency groups are under pressure and Accenture looks the most credible buyer, according to a leading French bank. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Copywriter £3000-£6000 per month Emotech, London (Central), London (Greater) Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd)

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