Piccadilly Lights signs new advertiser | Ocado hires first media agency | Twitter revenue growth slows

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Campaign: Media October 02, 2017

Media news and analysis, powered by Media Week L'Oréal signs on to advertise at new Piccadilly Lights Omar Oakes L'Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month. Ocado picks OMD UK for media as brand eyes first TV ads Gideon Spanier Ocado is to appoint OMD UK as its first media agency for its estimated £10m account following a competitive pitch. Twitter UK revenue growth slows to 4% with sales of £79.4m Gideon Spanier Twitter's UK revenue growth slowed sharply last year with turnover up 4% to £79.4m compared to a 31% increase a year earlier. Hearst UK halves losses to £2.7m but revenues slide 7% despite circulation lift Gideon Spanier Hearst UK has halved its annual loss to £2.7m and increased circulation but revenues still fell 7% to £262.6m last year because of pressure on distribution arm Comag. Google appeases publishers by ending 'first click free' and helping to sell subscriptions Emily Tan Google is pushing out measures that will help publishers sell more digital subscriptions and is also ending its controversial "first click free" policy. Nabs unveils first new brand identity for 14 years Simon Gwynn Nabs, the support organisation for the advertising and media industries, has launched a new brand identity created by the charity's creative agency Fold7. Accenture hints at further marketing services expansion Gideon Spanier Accenture's global boss has hinted at further expansion in the ad industry, telling investors he is "very excited about the next generation of marketing services we might launch" in 2018. As Dentsu faces up to its past, here's how it can move forward David Blecken Admitting wrongdoing is healthy. Now it's vital to ensure things don't just return to 'business as usual'. Will the ban on photoshopped ads in France make a difference? Elizabeth Kesses New legislation in France forcing brands to highlight photoshopped images is the first step to curing our endemic crisis of low self-esteem. How DeepMind has redefined Go and human potential Emily Tan DeepMind's AlphaGo did not just defeat world champion Go-player Lee Sedol, it changed the game of Go forever. Emojis were designed to be a global language - they're not Nicky Applegarth Marketers should follow some basic principles if they don't want to end up all :-(, writes the managing director of Ayima. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Head of Studio Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Talent Manager Competitive Studio 71, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater) Digital Product Manager (Offers & Rewards) Competitive Three, Maidenhead, Berkshire

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