BETC expands to LA by co-creating new fitness platform | Dove sorry over ad showing woman turning from black to white | and more...

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Campaign Breakfast Briefing October 09, 2017

BETC expands to LA by co-creating new fitness platform Brittaney Kiefer BETC is expanding to the US with an office in Los Angeles that will be focused on creating cultural products for brands. Dove sorry over ad showing woman turning from black to white Omar Oakes Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman. Mastercard to launch two-stage ad campaign for digital wallet Masterpass Omar Oakes Mastercard will launch its first TV ad campaign on Monday for digital wallet service Masterpass. Brands 'waste money' by showing the same consumers too many of the same ads Emily Tan By buying impressions through multiple DSPs and Networks, brands may be targeting the same consumer a hypothetical 18 times instead of just the desired three times. Sally Hansen picks Chelsea Ladies footballer Aluko as global brand ambassador Emily Tan Chelsea Ladies FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen. Google creates lightshow using footsteps at Berlin Festival of Lights Gurjit Degun Google is creating a lighting display in Berlin that is synchronised with the footsteps of visitors. Promoted How to answer the interview question: "What's your biggest weakness?" Jennifer Jackson Farhan Raja, founder of Job Interviewology, offers his interview advice for marketing, advertising and creative professionals Promoted Muhammad Ali: an infinite influencer Georganna Simpson Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Operations Director £50-65K Direct Recruitment, London (Central), London (Greater) Client Services Director Up to £90k DOE plus benefits (6 month contract - potentially longer/perm) air recruitment, London (Central), London (Greater) Client Services Director / Operations Director – Integrated Brand Communications £55k-£60K Royds Raphael, London (Central), London (Greater) Talent Manager Competitive Studio 71, London Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Marketing Manager £33,990 - £36,879 Department for Transport, London (Greater) Head of Customer Strategy Competitive Three, Maidenhead, Berkshire

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