Popchips picks 18 Feet & Rising to launch brand's debut global campaign | Formula One boss Bratches targets a new winning streak | and more...

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Campaign: Brands October 02, 2017

Brand news and analysis, powered by Marketing Popchips picks 18 Feet & Rising to launch brand's debut global campaign Omar Oakes Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency. Formula One boss Bratches targets a new winning streak Gurjit Degun Sean Bratches, F1's managing director, commercial operations, is adopting a start-up mindset to the process of transforming the motor racing championship from a heritage brand into a motorsport-focused brand fit for the 21st century. Monarch Airlines goes into administration Emily Tan Monarch Airlines has ceased trading, leaving 110,000 passengers stranded overseas. Will the ban on photoshopped ads in France make a difference? Elizabeth Kesses New legislation in France forcing brands to highlight photoshopped images is the first step to curing our endemic crisis of low self-esteem. L'Oréal signs on to advertise at new Piccadilly Lights Omar Oakes L'Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month. Move over data, people are the real deal Craig Mawdsley and Shekhar Deshpande Recent research by the Account Planning Group has shown that as the industry gets increasingly dominated by data and technology, empathy - its core strength - is being forgotten, say Abbott Mead Vickers BBDO's Craig Mawdsley and J Walter Thompson's Shekhar Deshpande. Ocado picks OMD UK for media as brand eyes first TV ads Gideon Spanier Ocado is to appoint OMD UK as its first media agency for its estimated £10m account following a competitive pitch. Uber board to vote on stock sale and cutting Kalanick's power Emily Tan Uber's board of directors are planning to vote tomorrow on board reforms that would strip its founder and ex-chief executive Travis Kalanick of much of his power. Black cab app Gett's new campaign takes a swipe at rival Uber Emily Tan Black cab app, Gett, has launched a series of outdoor posters that takes aim at rival Uber. How DeepMind has redefined Go and human potential Emily Tan DeepMind's AlphaGo did not just defeat world champion Go-player Lee Sedol, it changed the game of Go forever. Wine brand 19 Crimes uses AR to make 19th century convicts come to life Simon Gwynn Treasury Wine Estates is using powerful branding to market wine to young men, the demographic group least likely to buy it, the company's UK managing director told Campaign. How to 'make the internet great again' Simon Gwynn DigitasLBi brought together an eclectic array of speakers to share their ideas on how the internet can be saved from itself in the agency's event as part of IAB Digital Upfronts. House of Peroni takes citrus inspiration Gurjit Degun This year's House of Peroni, the annual pop-up, will focus on celebrating Italian citrus. Sailor Jerry offers free tattoos for London Cocktail Week Gurjit Degun Sailor Jerry, the spiced rum brand owned by William Grant, is offering free tattoos during London Cocktail Week. Promoted The Thinkboxes shortlist Thinkbox These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Promoted Navigating influence in a post-truth world Words by Jim Selman, managing director, Allison+Partners Honesty. Forget it being the best policy, it's the only policy for creating compelling and credible content anywhere fake news flourishes Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Strategist Competitive Package + Benefits Mission, London (Central), London (Greater) Recruitment Sales Representative Competitive Dezeen Jobs, Hoxton, London (Greater) Business Development Manager TBC in line with experience Timebased Events Ltd, London Head of Campaigns circa £82,000 Department for Work and Pensions, Whitehall

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