Max Factor launches bespoke cinema ads | Google poses new threat

View in web browser | Add to safe senders list

Campaign: Media October 05, 2017

Media news and analysis, powered by Media Week Max Factor launches bespoke ads for boutique cinemas Omar Oakes Max Factor, the Coty make-up brand, has entered into a nine-month advertising partnership with boutique cinema chains that will feature bespoke ads created around movie releases. Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products Emily Tan Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in. A third of Brits don't like speaking to voice assistants Emily Tan Nearly a third of British consumers (29%) don't like speaking aloud to voice assistants, a new study has found. JCDecaux: 'we must ensure outdoor doesn't fall into pitfalls of digital media' Sara Kimberley JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry. Pitch update: Missing Type account up for grabs, as AB InBev makes a decision Staff NHS Blood and Transplant issued an integrated brief, putting agencies including Engine on alert, as the Anheuser-Busch InBev and Ocado media pitches approached their conclusion this week. The Tories' young people problem is about trust, not policy James Morris Until the Tories ditch their obsession with policy and microtargeting, and instead think more like brand builders and community builders, their efforts to win young people back will fail. Movers and shakers: Publicis, ITV, House of Fraser, Unruly and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Campaign Diary: lame ducks, dead deer and IPA grandees Theresa May makes time for socks, Andy Nairn finds horror with a fox, and 40 years of IPA presidents take memory lane walks. Welcome to experiential's golden age Jonathan Emmins Once dismissed as above-the-line marketing's poor relation, the industry appears to be finding a renewed respect for experiential and agencies have been falling over themselves to get a slice of the brand-experience pie, says Amplify's founder. Watch: agencies open doors to 1,500 people for Advertising Unlocked Georgina Brazier Powered by the IPA, the nationwide one-day initiative saw over 70 agencies across the UK invite a host of different people to come and experience life in an ad agency. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Promoted 3 great ads I had nothing to do with #44: Ali Hanan on Dove, IKEA and Levi's Thinkbox Ali Hanan, founder of Creative Equals, reveals three great ads she admires but had nothing to do with Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Temp Marketing Executive £26,000 per annum (pro rata) Ball & Hoolahan, Bromley, Kent Commercial Director Competitive £ dependent on experience PinkNews Media Group, London Senior Sales Manager Competitive Studio 71, London Print Production Assistant Depending on experience Haymarket Media Group, Twickenham, London (Greater) Head of Studio Competitive Studio 71, London Director of Talent Management Competitive Studio 71, London Digital Assistant Competitive Smart Energy GB, Tottenham Court Road, London W1 Account Manager - Specialist Agency Sales Competitive salary plus ability to earn up to 60% of salary in bonus Primesight, London Talent Manager Competitive Studio 71, London Account Manager - CIPS Circa £40k Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000