Tesco is back thanks to Lewis turnaround, but return to 'good old days' may not happen | Ikea celebrates 30 years with week-long house party | and more...

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Campaign: Brands October 04, 2017

Brand news and analysis, powered by Marketing Tesco is back thanks to Lewis turnaround, but return to 'good old days' may not happen Marie Anderson Times have been tough for Tesco - very tough - and today's announcement is an important turning point, writes retail, customer insight and loyalty expert Marie Anderson. Ikea celebrates 30 years with week-long house party Gurjit Degun Ikea, the Swedish home retailer, is celebrating 30 years in the UK with a series of house parties. Schweppes harks back to 18th century origins in £6.6m fightback against Fever-Tree Simon Gwynn Coca-Cola is revamping its Schweppes brand with a historically inspired new bottle design, premium range of mixers and a major ad campaign. Big brands aren't dying and young people don't hate them: Research Matthew Miller An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading. Should the ASA regulate political advertising? Jeremy Lee With political party conference season well underway, the fractured nature of the parties - and wider society as a whole - is exposed for all to see after Boris Johnson repeated the £350m Brexit claim. Dropbox launches global 'creative energy' campaign to push rebrand Emily Tan Dropbox has redesigned its logo and introduced a colourful new look to underscore its new global brand campaign focusing on creative energy. Unruly seeks new CEO as founders Wood, Button and Cooke take a back seat Simon Gwynn Unruly is looking for a "programmatic superstar" to succeed Sarah Wood as chief executive next spring when she becomes an advisory board member at the ad tech company. Tesco boss Dave Lewis defends integrity of farm brands after 2 Sisters chicken plant is closed Simon Gwynn Tesco's chief executive Dave Lewis has insisted that the fallout of The Guardian and ITV investigation into chicken producer 2 Sisters will not affect Willow Farms, the value own-label chicken brand introduced by the retailer last year. Oath pledges to build on consumer trust Sara Kimberley Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pledged to build on consumer trust around its brands that include HuffPost and MSN. Escaping the London echo chamber and tapping into regional identity should be a priority for brands Rachel Forde New research shows that people in the UK are more attached than ever to their local areas, and smart brands will reflect this in their marketing, writes Spark Foundry's chief executive. Hive targets North America market with pop-up featuring ball pit Gurjit Degun Hive, the smart home heating device, is launching in North America with a pop-up that features a ball pit. American Airlines targets commuters with sports lounge in Canary Wharf Gurjit Degun American Airlines is inviting Londoners to try out its transatlantic sports lounge with a pop-up that also teaches them about American football. Movers and shakers: Publicis, ITV, House of Fraser, Unruly and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Think you can design Campaign's cover? Prove it. Competition time. Georganna Simpson Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018. Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Research Lead - Performance Competitive Three, Maidenhead, Berkshire Strategic Research and Insights Lead Competitive Three, Maidenhead, Berkshire Marketing Account Manager £24-28,000 per annum + benefits package Prophecy Unlimited, Bristol

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