Tuesday 3 October 2017

The consultants cometh: what it means for agencies | Dentsu Aegis Network prospers in AB InBev media review | and more...

Campaign 18:05

Campaign 18:05
October 03, 2017
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The consultants cometh: what it means for agencies
The consultants cometh: what it means for agencies

Roger Parry

The chairman of MSQ Partners and ex-McKinsey consultant explains why the consultancy phenomenon is a huge opportunity.

Tech
Uber's new boss to meet with TfL
Uber's new boss to meet with TfL

Emily Tan

Uber's new chief executive, Dara Khosrowshahi, is meeting with London transport commissioner Mike Brown later today to discuss the loss of its licence.

Advertising
Dentsu Aegis Network prospers in AB InBev media review
Dentsu Aegis Network prospers in AB InBev media review

Omar Oakes

AB InBev has reappointed Dentsu Aegis Network to handle its media business in Europe after concluding a global review.

Marketing
How Schweppes is appealing to 'experimenters' with a pop-up bar
How Schweppes is appealing to 'experimenters' with a pop-up bar

James Page

Coca-Cola's Schweppes is encouraging consumers to learn about alchemy with a hands-on experience of creating the bubbles for their gin & tonic.

Media
Oath pledges to build on consumer trust
Oath pledges to build on consumer trust

Sara Kimberley

Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pledged to build on consumer trust around its brands that include HuffPost and MSN.

 

Also in the news
Unruly seeks new CEO as founders Wood, Button and Cooke take a back seat

Unruly is looking for a "programmatic superstar" to succeed Sarah Wood as chief executive next spring when she becomes an advisory board member at the ad tech company.

New business lessons from maternity leave

Buying all the products, kitting out the room, staying up all night... you might say working in new business is good practice for life with a newborn.

Innovation in agencies is coming like a ghost town

If agencies wish to remain a valued partner to business, as opposed to simply a supplier of communications, they must help business innovate or die.

Think you can design Campaign's cover? Prove it. Competition time.
Promoted
Think you can design Campaign's cover? Prove it. Competition time.

Georganna Simpson

Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018.

Freelance Survey: Have your say and win £150 Amazon voucher
Promoted
Freelance Survey: Have your say and win £150 Amazon voucher

Jennifer Jackson

Complete the 2017 Major Players Freelance Survey to receive a free copy of the Freelance Market Report and a chance to win £150 Amazon voucher


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