Saturday 7 October 2017

Saturday edition: Govt launches media review | Piccadilly Lights signs new advertiser | Glucklich steps down from Starcom

Campaign: Media

Campaign: Media
October 07, 2017
Media news and analysis, powered by Media Week
Government to launch £140m media-buying review 'with transparency at heart'
Government to launch £140m media-buying review 'with transparency at heart'

Gideon Spanier

The UK government is to review its estimated £140m media-buying account with transparency in the digital media supply chain at the top of the agenda.

L'Oréal signs on to advertise at new Piccadilly Lights
L'Oréal signs on to advertise at new Piccadilly Lights

Omar Oakes

L'Oréal will be the fourth advertiser to take up residence at the new Piccadilly Lights advertising site, which is due to be relaunched later this month.

Glucklich steps down as Starcom UK CEO
Glucklich steps down as Starcom UK CEO

Gideon Spanier

Pippa Glucklich is to step down as UK chief executive of Starcom after five years at the agency.

Dentsu Aegis Network prospers in AB InBev media review
Dentsu Aegis Network prospers in AB InBev media review

Omar Oakes

AB InBev has reappointed Dentsu Aegis Network to handle its media business in Europe after concluding a global review.

JCDecaux launches DOOH brand charter as UK market reaches 50% digital
JCDecaux launches DOOH brand charter as UK market reaches 50% digital

Omar Oakes

JCDecaux has launched a digital out-of-home brand charter to ensure trust and accountability in outdoor advertising as the UK market reaches a "tipping point".

Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products
Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products

Emily Tan

Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in.

Ocado picks OMD UK for media as brand eyes first TV ads
Ocado picks OMD UK for media as brand eyes first TV ads

Gideon Spanier

Ocado is to appoint OMD UK for its estimated £10m account following a competitive pitch.

Facebook UK quadruples annual revenue to £842m after reducing offshore ad sales
Facebook UK quadruples annual revenue to £842m after reducing offshore ad sales

Gideon Spanier

Facebook UK quadrupled revenues to £842.4m last year in a sign that the UK government's clampdown on offshore ad sales is having a major impact.

Twitter to launch in-stream video ads in the UK
Twitter to launch in-stream video ads in the UK

Emily Tan

Twitter plans to announce the launch of in-stream video ads in the UK at its session tomorrow for IAB Digital Upfronts.

JCDecaux: 'we must ensure outdoor doesn't fall into pitfalls of digital media'
JCDecaux: 'we must ensure outdoor doesn't fall into pitfalls of digital media'

Sara Kimberley

JCDecaux is launching a new brand charter, BranDO, which is to set a gold standard of best practice across the digital out-of-home industry.

Glamour print magazine cut to twice a year
Glamour print magazine cut to twice a year

Omar Oakes

Glamour is dramatically scaling back its UK print operation and will publish just two issues a year, resulting in job losses as the editorial team is integrated with the commercial department.

Max Factor launches bespoke ads for boutique cinemas
Max Factor launches bespoke ads for boutique cinemas

Omar Oakes

Max Factor, the Coty make-up brand, has entered into a nine-month advertising partnership with boutique cinema chains that will feature bespoke ads created around movie releases.

Unruly seeks new CEO as founders Wood, Button and Cooke take a back seat
Unruly seeks new CEO as founders Wood, Button and Cooke take a back seat

Simon Gwynn

Unruly is looking for a "programmatic superstar" to succeed Sarah Wood as chief executive next spring when she becomes an advisory board member at the ad tech company.

Muhammad Ali: an infinite influencer
Promoted
Muhammad Ali: an infinite influencer

Georganna Simpson

Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon

The Thinkboxes shortlist
Promoted
The Thinkboxes shortlist

Thinkbox

These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here...


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