P&G's Pritchard: don't rule out TV in adspend 'horse race' | Unilever's '5C' strategy heralds 'functional' shift in marketing | and more...

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Campaign: Brands October 09, 2017

Brand news and analysis, powered by Marketing Sign up for our brand new Campaign Experiences bulletin, your weekly roundup from the world of brand experiences and experiential marketing. Click here to Register   P&G's Pritchard: don't rule out TV in adspend 'horse race' Gideon Spanier and Georganna Simpson Predictions of the demise of TV advertising appear to be premature as Procter & Gamble's marketing chief, Marc Pritchard described the medium as being in a "nice, tight horse race" with digital. Unilever's '5C' strategy heralds 'functional' shift in marketing Simon Gwynn Unilever's chief marketing officer, Keith Weed, has signalled the extent to which the marketing playing field is shifting, as he unveiled the FMCG company's new brand strategy, dubbed the "5C framework". Dove sorry over ad showing woman turning from black to white Omar Oakes Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman. Science fiction could be made real in the future marketing world Rachel Barnes When you consider how the advertising and marketing industry has remained rooted to office-based working for decades, it seems obvious that it's ripe for monumental change. The Marketing Society to recognise risk-takers Staff The Marketing Society has repositioned its Brand of the Year award to reward risk-takers. Publicis sets up AI incubator for Marcel Maisie McCabe Publicis Groupe has launched an incubator to test the types of services its artificial-intelligence platform, Marcel, will offer brands. Mastercard to launch two-stage ad campaign for digital wallet Masterpass Omar Oakes Mastercard will launch its first TV ad campaign on Monday for digital wallet service Masterpass. Sally Hansen picks Chelsea Ladies footballer Aluko as global brand ambassador Emily Tan Chelsea Ladies FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen. Appetite and empathy are more important than ever to success Jim Carroll James Cagney had a tough childhood. He was born in 1899 into a poor Irish-American family on the Lower East Side of Manhattan. The second of 11 kids, two of whom died within a few months of birth, he was himself quite a sickly child... Brands 'waste money' by showing the same consumers too many of the same ads Emily Tan By buying impressions through multiple DSPs and Networks, brands may be targeting the same consumer a hypothetical 18 times instead of just the desired three times. Benefit creates 70s disco with makeovers Gurjit Degun Benefit, the cosmetics company, is taking people back in time with a 70s-themed disco. Inside House of Peroni's citrus infusion Gurjit Degun Peroni, the premium lager brand, has set up its House of Peroni once again with an array of citrus-themed experiences. Bompas & Parr to host flowers experience with Perrier-Jouët Gurjit Degun Bompass & Parr is hosting its first ever public feast it its studio with an experience around flowers, sponsored by Perrier-Jouët, to launch its a catering arm. Promoted "I'm sure Shakespeare would have loved 360-degree video" Georganna Simpson It's a critical time for immersive video as demand for interactive stories soars. Oath's Mark Melling sees 360-degree video as a storytelling tool even Shakespeare would use. But are brands keeping up? Promoted Think you can design Campaign's cover? Prove it. Competition time. Georganna Simpson Campaign, in partnership with Ai Media Group, is calling for creatives from brands and agencies to compete to take over our first cover of 2018. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Manager, Mobile & Gaming £60K (£90k OTE) SAVVY Media Ltd, London (Greater) Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Marketing Manager £33,990 - £36,879 Department for Transport, London (Greater) Head of Customer Strategy Competitive Three, Maidenhead, Berkshire Senior Consultant - B2B Partner Competitive Three, Maidenhead, Berkshire Corporate Strategy Lead Competitive Three, Maidenhead, Berkshire Senior Account Director £49-60,000 (Depending on experience) pa + benefits package Prophecy Unlimited, Bristol Account Director £40-48,000 per annum + benefits package Prophecy Unlimited, Bristol

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