The ASA's worst offenders: disgraceful or great advertising? | DFS profits plunge 22.3% due to weak pound and cautious consumers | and more...

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Campaign: Brands October 06, 2017

Brand news and analysis, powered by Marketing The ASA's worst offenders: disgraceful or great advertising? Heather Andrew 'Offensive' ads, such as Moneysupermarket.com's, demonstrate that being memorable can trump positive emotions, says Neuro-Insight's CEO DFS profits plunge 22.3% due to weak pound and cautious consumers Emily Tan Furniture retailer DFS's profits before tax for its latest financial year have plummeted 22.3% to £50.1m. Consumers buying fewer cars 'due to Brexit uncertainty' Emily Tan The UK new car market declined for a sixth consecutive month in September, with 9.3% fewer cars registered, the Society of Motor Manufacturers and Traders has said. Amazon to promote alcohol products via its own bar David Blecken The 'Amazon Bar' will be a world first for the company. VisitScotland launches Instagram Travel Agency Gurjit Degun VisitScotland has created an Instagram Travel Agency in London that allows people to create their holiday based on images displayed on the social-media platform. Dyson has opened floodgates for automotive overhaul and Amazon could soon follow suit Peter Knapp With a track record of groundbreaking innovation and an aspirational identity, Dyson's entry into the electric vehicle sector has serious credibility, Landor's global creative officer writes. The new focus for M&A - it's the culture, stupid Jonathan Trimble and Katie Hill In a world where all businesses are searching for growth, start-ups with values at their heart are increasingly covetable, says 18 Feet & Rising's Jonathan Trimble and Katie Hill of B Lab UK. Santander hands out fish and chips to raise awareness of phishing scams Gurjit Degun Santander is touring the UK with a "phish and chips" van that allows people to pay for a meal with phishing emails and smishing texts. Twitter and Popbuzz are launching an original live show Emily Tan Twitter UK has partnered with Global to launch its an original live programming show with PopBuzz. Mountain Dew and Doritos to host AR events in Xbox giveaways Gurjit Degun Mountain Dew and Doritos, the PepsiCo brands, are giving Xbox fans a chance to win a new console with an AR capture-the-flag event in the US. Campaign's Best Places to Work entry deadline fast approaching There are just two weeks left to enter Campaign's inaugural survey recognising the best places to work in marketing, advertising and media. Promoted Muhammad Ali: an infinite influencer Georganna Simpson Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon Promoted The Thinkboxes shortlist Thinkbox These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Manager, Mobile & Gaming £60K (£90k OTE) SAVVY Media Ltd, London (Greater) Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Marketing Manager £33,990 - £36,879 Department for Transport, London (Greater) Head of Customer Strategy Competitive Three, Maidenhead, Berkshire Senior Consultant - B2B Partner Competitive Three, Maidenhead, Berkshire

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