Tuesday, 3 October 2017

Dentsu Aegis Network prospers in AB InBev media review | Holding the influencer marketing industry to higher standards than TV is bad news for everyone | and more...

Campaign: Media

Campaign: Media
October 03, 2017
Media news and analysis, powered by Media Week
Dentsu Aegis Network prospers in AB InBev media review
Dentsu Aegis Network prospers in AB InBev media review

Omar Oakes

AB InBev has reappointed Dentsu Aegis Network to handle its media business in Europe after concluding a global review.

Holding the influencer marketing industry to higher standards than TV is bad news for everyone
Holding the influencer marketing industry to higher standards than TV is bad news for everyone

Matt Donegan

Influencers are facing unfair regulations thanks to misconceptions and the actions of a few bad apples, writes Social Circle's managing director.

Epidemic of gambling ads in day-time TV is irresponsible
Epidemic of gambling ads in day-time TV is irresponsible

Grant Feller

The media industry's willingness to promote gambling during day-time TV is harmful to children and society, Grant Feller argues.

Innovation in agencies is coming like a ghost town
Innovation in agencies is coming like a ghost town

Nadya Powell

If agencies wish to remain a valued partner to business, as opposed to simply a supplier of communications, they must help business innovate or die.

Apple Music Festival closing is no bad thing for events
Apple Music Festival closing is no bad thing for events

Rachel Bateman

True, it marks the end of an era - but music experiences still hold great value for other brands, and Apple will reap greater rewards by focusing its events on innovation.

The Thinkboxes shortlist
Promoted
The Thinkboxes shortlist

Thinkbox

These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here...

Show us your #LISTENINGFACE
Promoted
Show us your #LISTENINGFACE

FHF London

What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others.


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