Dove sorry over ad showing woman turning from black to white | Unilever's '5C' strategy heralds 'functional' shift in marketing | and more...

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Campaign: Brands October 14, 2017

Brand news and analysis, powered by Marketing Sign up for our brand new Campaign Experiences bulletin, your weekly roundup from the world of brand experiences and experiential marketing. Click here to register   Omar Oakes Dove sorry over ad showing woman turning from black to white Simon Gwynn Unilever's '5C' strategy heralds 'functional' shift in marketing Emily Tan Asda teams up with Shazam for lip-syncing AR Halloween face filter Gideon Spanier and Georganna Simpson P&G's Pritchard: don't rule out TV in adspend 'horse race' Brittaney Kiefer Beyoncé lends protest anthem to Project Everyone campaign for girls' equality Emily Tan Brands 'waste money' by showing the same consumers too many of the same ads Emily Tan Heineken launches Blade, the 'Nespresso' for beer Simon Gwynn Tesco: voice is already changing the way people shop online Emily Tan Guinness uses social data to target brand fans at their watering holes Gawain Owen The five golden rules of programmatic for brands Simon Gwynn John Lewis customer experience chief: 'No silver bullet' to changing face of retail Emily Tan Burberry's Graham departs for global CMO role at Versace Simon Gwynn Heinz marks 50 years of 'Beanz Meanz Heinz' with personalised cans and dining experience bus tour Staff However well intentioned, is race becoming a no-go area for marketers? Simon Gwynn San Miguel's Rich List returns with tales of epic treehouses, urban beekeeping and origami architecture Nicola Kemp 2018 Women of Tomorrow Awards open for entries PROMOTED August's Aerial Awards winner: 'Nice' for Tesco PROMOTED Is Blockchain the answer to ad fraud? Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Communications Assistant £25-30,000 per annum Pathfinders, London (Central), London (Greater) Business Development Manager, Mobile & Gaming £60K (£90k OTE) SAVVY Media Ltd, London (Greater) Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Senior Consultant - Product Management (Shopping) Competitive Three, Maidenhead, Berkshire Strategic Research and Insights Lead Competitive Three, Maidenhead, Berkshire Research Lead - Performance Competitive Three, Maidenhead, Berkshire Marketing Controller - Director Designate UK & International Highly competitive basic + bonus, car allowance and benefits Sherrifs Foods, Market Harborough, Leicestershire Senior Campaign Manager c.£40,000 per annum Asthma UK, London (Central), London (Greater)

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