Saturday edition: Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products | Ikea celebrates 30 years with week-long house party | and more...

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Campaign: Brands October 07, 2017

Brand news and analysis, powered by Marketing Airbnb CMO Jonathan Mildenhall departs Diana Bradley Mildenhall will continue to work with Airbnb on a consulting basis. Mildenhall: in his own words Omar Oakes As Jonathan Mildenhall prepares to quit Airbnb's top marketing role, Campaign recalls some of the (many) arresting quotes from his three-year-tenure. Vodafone rebrands globally to champion 'Future Optimism' Emily Tan Vodafone has rebranded itself with a new logo, strapline and campaign to be pushed out to all 36 countries in which it operates. Google poses a serious threat to Apple, Amazon, Microsoft and Snapchat with launch of nine new products Emily Tan Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in. Ikea celebrates 30 years with week-long house party Gurjit Degun Ikea, the Swedish home retailer, is celebrating 30 years in the UK with a series of house parties. Black cab app Gett's new campaign takes a swipe at rival Uber Emily Tan Black cab app, Gett, has launched a series of outdoor posters that takes aim at rival Uber. Schweppes harks back to 18th century origins in £6.6m fightback against Fever-Tree Simon Gwynn Coca-Cola is revamping its Schweppes brand with a historically inspired new bottle design, premium range of mixers and a major ad campaign. Warburtons pitched by hometown hero Peter Kay in Austen-tacious new campaign Simon Gwynn Comedian Peter Kay is the latest celebrity to pitch a movie idea to Warburtons boss Jonathan Warburton in a new campaign for the bread brand. Big brands aren't dying and young people don't hate them: Research Matthew Miller An evidence-based report from the Ehrenberg-Bass Institute punctures received wisdom and should be required reading. Absolut launches artistic 'night for change' across seven cities Omar Oakes Vodka brand Absolut is leading a global celebration of unity and freedom of expression by hosting mural exhibitions across seven cities. American Airlines targets commuters with sports lounge in Canary Wharf Gurjit Degun American Airlines is inviting Londoners to try out its transatlantic sports lounge with a pop-up that also teaches them about American football. Most Brits think AI should be regulated by the 'Blade Runner rule' Emily Tan As Blade Runner 2049 hits cinemas, a survey has found that 85% of Brits believe that AI in marketing should be governed by a key principle from the movie franchise. Dropbox launches global 'creative energy' campaign to push rebrand Emily Tan Dropbox has redesigned its logo and introduced a colourful new look to underscore its new global brand campaign focusing on creative energy. Tesco boss Dave Lewis defends integrity of farm brands after 2 Sisters chicken plant is closed Simon Gwynn Tesco's chief executive Dave Lewis has insisted that the fallout of The Guardian and ITV investigation into chicken producer 2 Sisters will not affect Willow Farms, the value own-label chicken brand introduced by the retailer last year. Is Tesco's Dave Lewis less bullish over the threat from Amazon? Simon Gwynn Eighteen months after saying "Bring it on", Tesco chief executive Dave Lewis took a more measured view on the challenge posed by Amazon's continued push into grocery. Promoted Muhammad Ali: an infinite influencer Georganna Simpson Muhammad Ali shook up the world - an influencer that transcended sport, culture and country. Campaign and Greenlight discuss with leading agency figures how Ali became such an icon Promoted The Thinkboxes shortlist Thinkbox These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Business Development Manager, Mobile & Gaming £60K (£90k OTE) SAVVY Media Ltd, London (Greater) Planning Director - diverse B2B integrated comms agency £70-90k plus benefits The Jefferson Group, Central London Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Marketing Manager £33,990 - £36,879 Department for Transport, London (Greater) Head of Customer Strategy Competitive Three, Maidenhead, Berkshire Senior Consultant - B2B Partner Competitive Three, Maidenhead, Berkshire

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