P&G board fights Nelson Peltz with letter to shareholders | Uber's new boss to meet with TfL | and more...

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Campaign: Brands October 03, 2017

Brand news and analysis, powered by Marketing P&G board fights Nelson Peltz with letter to shareholders Emily Tan Procter & Gamble's board of directors has issued a letter to its shareholders outlining the reasons why shareholders should vote for the board and against investor Nelson Peltz. Uber's new boss to meet with TfL Emily Tan Uber's new chief executive, Dara Khosrowshahi, is meeting with London transport commissioner Mike Brown later today to discuss the loss of its licence. Why the 2007 financial crash changed marketing forever Jon Goldstone What's changed for FMCG marketers a decade on from September 2007 when the credit crunch started to bite? The Brandgym global managing partner Jon Goldstone, who has held senior marketing roles at PepsiCo, Premier Foods and Unilever, offers some personal observations. Ebay to measure brain signals in 'subconscious shopping experience' Omar Oakes Ebay is hooking up people to brainwave-reading headsets to find out what makes people tick during the shopping process. Navigating the shift from conspicuous consumption to selfless shopping J Walker Smith Younger consumers are viewing products and services in different ways to previous generations. Brands' innovation efforts need to recognise that millennials want to "live large and carry little", says J Walker Smith, executive chairman, Kantar Futures. Absolut launches artistic 'night for change' across seven cities Omar Oakes Vodka brand Absolut is leading a global celebration of unity and freedom of expression by hosting mural exhibitions across seven cities. How Schweppes is appealing to 'experimenters' with a pop-up bar James Page Coca-Cola's Schweppes is encouraging consumers to learn about alchemy with a hands-on experience of creating the bubbles for their gin & tonic. Holding the influencer marketing industry to higher standards than TV is bad news for everyone Matt Donegan Influencers are facing unfair regulations thanks to misconceptions and the actions of a few bad apples, writes Social Circle's managing director. Epidemic of gambling ads in day-time TV is irresponsible Grant Feller The media industry's willingness to promote gambling during day-time TV is harmful to children and society, Grant Feller argues. Apple Music Festival closing is no bad thing for events Rachel Bateman True, it marks the end of an era - but music experiences still hold great value for other brands, and Apple will reap greater rewards by focusing its events on innovation. Take a look at L'Oréal Paris' Champs-Elysées runway show Gurjit Degun L'Oréal Paris took over the Champs-Elysées to create a fashion and beauty show. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group Promoted Show us your #LISTENINGFACE FHF London What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others. Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Marketing Executive - Financial Services £33000 per annum + great benefits Regan & Dean Recruitment Limited, London Head of Marketing Communications £70-80k + bonus + benefits Together, Cheadle, Greater Manchester Mid Weight Digital Designer - award winning integrated agency Up to £35,000 per annum plus benefits The Jefferson Group, london (Central), London (Greater) Account Manager - Content is KING! 30-40,000 The Jefferson Group, London (Central), London (Greater) Culture & Trends Director Up to £45,000 Join the Dots, Central Manchester Senior Culture & Trends Consultant Up to £32,000 Join the Dots, Central Manchester Strategist Competitive Package + Benefits Mission, London (Central), London (Greater) Recruitment Sales Representative Competitive Dezeen Jobs, Hoxton, London (Greater) Business Development Manager TBC in line with experience Timebased Events Ltd, London Head of Campaigns circa £82,000 Department for Work and Pensions, Whitehall

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