The future of work for creative industries | Collins takes helm at Leo Burnett

 

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Campaign: Agencies October 10, 2017

This is the future of work for the creative industry Nicola Kemp The friction of four generations jostling for position in the workplace is igniting a new approach to creative work. Collins takes helm at Leo Burnett as Publicis realigns Fallon with agency Claire Beale Publicis Groupe is realigning the creative agency Fallon away from Saatchi & Saatchi and setting it alongside Leo Burnett as it appoints Gareth Collins, chief executive of Fallon London, as chief across both brands. Inside intelligence: How Publicis Groupe will make its AI platform Marcel work Maisie McCabe Carla Serrano explains the thinking behind Marcel, Publicis Groupe's controversial AI platform. How to build your emotional intelligence at work Nicola Kemp On World Mental Health Day, in an era when executives are under growing pressure to bring their 'whole selves' to work, we investigate the emergence of a new self-care agenda. How a collective plans to fix creativity's broken working culture Amelia Torode If creative work is broken, then The Fawnbrake Collective is building a new alternative; here is how. Tracy De Groose to step down as Dentsu Aegis Network UK CEO Gideon Spanier Tracy De Groose is expected to stand down as UK & Ireland chief executive of Dentsu Aegis Network. Accenture hires OMD EMEA boss Mendonça in global role Omar Oakes Accenture has poached OMD's EMEA president Nikki Mendonça for a global role as president of intelligent marketing operations. Learning to love the machines: What I've learned about AI, VR and the future of the ad industry Sarah Golding I can now see far more clearly a future in which humans and AI will work together, as a super team, says Sarah Golding. Asda teams up with Shazam for lip-syncing AR Halloween face filter Emily Tan Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience. Marketing's jargon is undermining its credibility with finance teams Emily Tan While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case. Adam & Eve/DDB leads Fashion, Clothing, Footwear & Accessories category in Campaign Big Awards Staff Adam & Eve/DDB's "Britalia" ad for Harvey Nichols has been shortlisted twice - once in film and once in press - in the Fashion, Clothing, Footwear & Accessories category for the Campaign Big Awards. VCCP dominates Charity sector in Campaign Big Awards Staff VCCP has received four shortlists in the Charity sector for the Campaign Big Awards. Adam & Eve/DDB receives six nominations for Automotive in Campaign Big Awards Staff Adam & Eve/DDB's work for Volkswagen has received six shortlists in the Automotive category at this year's Campaign Big Awards. Self-regulation and the long view Kate Blincoe How much has really changed since the founding of the ASA in 1962 and has self-regulation failed, Kate Blincoe asks. Promoted Driven by original content - why TV is still the most effective advertising medium Words by Stuart Derrick UKTV, the country's biggest multi-channel broadcaster, demonstrates the power of TV in 2017 The Work Hussain Manawer "Playground" by MOFILM Spoken word artist Hussain Manawer delivers a poignant message to mark World Mental Health Day in a music video made in partnership with the charity Samaritans. Baileys "Baileys does Made in Chelsea" by Mother A new series of Made in Chelsea idents on E4 showcase a range of Baileys drinks in a humorous approach to on-Chelsea trends. Restore the Music "DNA" by The Full Service Photographer and director Rankin's agency created two short films in support of music charity Restore the Music, which awards grants to schools to rebuild their music departments. More Promoted Adland takes the 'fairy' out of fairy tales... Georganna Simpson Campaign and Adobe Stock asked creatives to construct a future-proof fairy tale that provokes and inspires. Here's what London-based agency Quiet Storm imagined... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Designer Competitive Three, Maidenhead, Berkshire Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd) Creative Planning Director Competitive TBWA Paris, Paris, France

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