BETC expands to LA by co-creating new fitness platform | Dove sorry over ad showing woman turning from black to white | and more...

 

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Campaign: Agencies October 09, 2017

BETC expands to LA by co-creating new fitness platform Brittaney Kiefer BETC is expanding to the US with an office in Los Angeles that will be focused on creating cultural products for brands. Dove sorry over ad showing woman turning from black to white Omar Oakes Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman. Someone might buy a global holding company but it won't be a management consultancy Julie Langley If anyone is going to buy one of the big ad groups, it's more likely to be a private equity firm, rather than a management consultancy. Mastercard to launch two-stage ad campaign for digital wallet Masterpass Omar Oakes Mastercard will launch its first TV ad campaign on Monday for digital wallet service Masterpass. Appetite and empathy are more important than ever to success Jim Carroll James Cagney had a tough childhood. He was born in 1899 into a poor Irish-American family on the Lower East Side of Manhattan. The second of 11 kids, two of whom died within a few months of birth, he was himself quite a sickly child... Dealing with loss and why our industry should 'make brave happen' Howard Titley For the beginning of Baby Loss Awareness Week, Carat's global strategy partner writes about coming to terms with his own loss and how it altered his approach to his work in marketing. Mobile location: bridging the gap between online and offline Danielle Johns Key takeaways from IAB's mobile location seminar Sally Hansen picks Chelsea Ladies footballer Aluko as global brand ambassador Emily Tan Chelsea Ladies FC striker and England centurion Eniola Aluko has become a global ambassador for beauty brand Sally Hansen. The Marketing Society to recognise risk-takers Staff The Marketing Society has repositioned its Brand of the Year award to reward risk-takers. Promoted Show us your #LISTENINGFACE FHF London What does your listening face look like? FleishmanHillard Fishburn's new brand campaign shines a light on the business value of really listening to others. Promoted The Thinkboxes shortlist Thinkbox These shortlisted ads, voted on by the Thinkbox Academy in September, sees some stand out creative from BT Sport, McCain, Nike, Kwiff and Volkswagen. Who will the Academy vote for? Watch them all right here... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Designer Competitive Three, Maidenhead, Berkshire Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd) Creative Planning Director Competitive TBWA Paris, Paris, France

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