Ringan Ledwidge on keeping creative faith | Govt to launch media review | Warburtons pitched by Peter Kay

 

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Campaign: Agencies October 05, 2017

Ringan Ledwidge on how clowns helped him keep his creative faith Brittaney Kiefer A week after the release of his new Audi ad, top commercials director Ringan Ledwidge talks to Brittaney Kiefer about directing clowns for the first time and how creatives can make good work in the face of pressure. Government to launch £140m media-buying review 'with transparency at heart' Gideon Spanier The UK government is to review its estimated £140m media-buying account with transparency in the digital media supply chain at the top of the agenda. Sobral leaves R/GA London Brittaney Kiefer Rodrigo Sobral, the vice-president and executive creative director of R/GA London, has left the agency. Warburtons pitched by hometown hero Peter Kay in Austen-tacious new campaign Simon Gwynn Comedian Peter Kay is the latest celebrity to pitch a movie idea to Warburtons boss Jonathan Warburton in a new campaign for the bread brand. Pitch update: Missing Type account up for grabs, as AB InBev makes a decision Staff NHS Blood and Transplant issued an integrated brief, putting agencies including Engine on alert, as the Anheuser-Busch InBev and Ocado media pitches approached their conclusion this week. Building a media partnership for the future Alex Aiken As the government kicks off its media-buying review, we want to play a leading role in tackling the biggest challenges facing modern advertisers. A view from Dave Trott: Boys with toys Dave Trott It's generally accepted that John F Kennedy was the hero of the Cuban Missile Crisis. But actually he wasn't. Vodafone rebrands globally to champion 'Future Optimism' Emily Tan Vodafone has rebranded itself with a new logo, strapline and campaign to be pushed out to all 36 countries in which it operates. My secret work weapon: The elephant in the room Victoria Fox Victoria Fox, chief executive of Lida, says using her intuition to tackle problems before they grow out of proportion is a key management skill. The Tories' young people problem is about trust, not policy James Morris Until the Tories ditch their obsession with policy and microtargeting, and instead think more like brand builders and community builders, their efforts to win young people back will fail. Campaign Diary: lame ducks, dead deer and IPA grandees Theresa May makes time for socks, Andy Nairn finds horror with a fox, and 40 years of IPA presidents take memory lane walks. Promoted Leadership masterclass: How to lead with emotional strength Jennifer Jackson Emotionally informed leadership is key to success, says Tom Howe, managing partner at The Jefferson Group The Work Pick of the week: Audi's 'Clowns' is another outstanding ad from the car brand Jeremy Lee Jeremy Lee salutes Audi for "Clowns", the latest spot in its enduringly excellent body of work. Not on the High Street "The home of thoughtful gifts" by Mother The latest campaign from Not on the High Street shares cringe-worthy moments recognisable to many - including two embarrassing parental situations. Uniqlo "Skip winter" by Mori and Stink Studios An empty, wintery urban square is brought to life by dance in a Uniqlo campaign promoting the brand's DAN-PAN bottoms. Turkey of the week: Morrisons' Elvis dance is out of step in more ways than one Simon Gwynn Simon Gwynn thinks the Morrisons ad overlooks the spirit of our times. More ALSO IN THE NEWS WCRS and Leo Burnett top Ocean Outdoor digital creative competition Suzanne Bidlake WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor's digital creative competition, in partnership with Campaign, with concepts for Sky Ocean Rescue and The British Dyslexia Association. Watch: agencies open doors to 1,500 people for Advertising Unlocked Georgina Brazier Powered by the IPA, the nationwide one-day initiative saw over 70 agencies across the UK invite a host of different people to come and experience life in an ad agency. Welcome to experiential's golden age Jonathan Emmins Once dismissed as above-the-line marketing's poor relation, the industry appears to be finding a renewed respect for experiential and agencies have been falling over themselves to get a slice of the brand-experience pie, says Amplify's founder. Audi's 'Clowns' is delightful fantasia Unruly Social video expert Unruly reviews the latest viral by Audi. Promoted Elvis, emotion and earwigs - seven things we learned at Campaign Underground 2 Georganna Simpson All were present (in some form) at Campaign Underground's The Economics of Emotion event where the HERDmeister Mark Earls led 250 people dancing to Viva Las Vegas, delegates tried dead-insect snacks and top speakers from John Lewis, The AA, The Empathy Business and VICE explored the value of mood-based ads... Join Campaign today If you are enjoying this bulletin, become a member now and get even more of the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events and a host of other membership benefits Join us now Campaign Jobs Head of Studio Competitive Studio 71, London Digital Business Development Consultant - Design & Brand Comms Agency £50,000 + attractive bens package. Ann Sharman Recruitment, London (Central), London (Greater) Digital Designer Competitive Three, Maidenhead, Berkshire Copywriter - Unilever Competitive + Benefits OLIVER Group, Hamburg (Bundesland) (DE) Designer Competitive Manchester United Foundation, Manchester Artworker DOE OLIVER Group, City of Westminster, London (Greater) Designer DOE OLIVER Group, Birmingham, West Midlands Head of Digital Production DOE OLIVER Group, London (Greater) Creative Artworker £25,000-£30,000 Verbalisation, Central London Middleweight Graphic Designer DOE Golley Slater, Cardiff, Cardiff (Caerdydd)

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