Friday, 28 May 2010

Digital PM - EMI, VW, Clusta, Sure, Nielsen

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Bertrand Bodson: appointed to global digital role at EMI Music

EMI appoints Bodson to SVP global digital marketing

By Sara Kimberley, 28-May-10, 12:56

EMI Music has appointed Bertrand Bodson to its first dedicated global digital marketing role.

Volkswagen iPad customer magazine

VW releases customer magazine on iPad

By Ben Bold, 28-May-10, 16:00

Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app, which it is dubbing DAS (Digital Automotive Space).

Palmer's: Clusta wins digital business

Palmer's hands Clusta its digital account

By Sara Kimberley, 28-May-10, 15:05

Palmer's, the skin and hair care specialist, has appointed Clusta to handle its digital account.

Sure For Men: cog-style video highlights sweepstake promotion

Sure for Men creates football sweepstake machine

By Daniel Farey-Jones, 28-May-10, 12:40

Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being transported through a series of contraptions made by model maker Andy Gent, in a single take.

Nielsen managing director Stephen Brooks exits in restructure

By Arif Durrani, 28-May-10, 13:14

Nielsen Online has lost its UK managing director Stephen Brooks less than six months after launching UKOM, the new web audience measurement system funded by media owners.

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By Harriet Dennys, 28-May-10, 12:57

Condé Nast relaunches Glamour.com

By Mark Banham, 28-May-10, 11:05

The iPad bandwagon rolls into town

By Ben Bold, 28-May-10, 09:30

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Global Bulletin from Brand Republic - Ecco, Barcardi, Unilever, Volkswagen, EMI

Brand Republic Global Bulletin In association with Campaign

NEWS

Ecco?major brand push in the autumn

Ecco reviews £30m global media business

By Mark Banham, 27-May-10, 00:11

LONDON - The Danish footwear manufacturer Ecco is reviewing its estimated £30 million global media planning and buying account.

Bacardi: new marketing chief

Bacardi names Silvia Lagnado as chief marketing officer

By Joe Thomas, 27-May-10, 08:35

LONDON - Bacardi has appointed Silvia Lagnado, a former Unilever marketer, as chief marketing officer of Bacardi Limited and President of Bacardi Global Brands.

Unilever success: ?Love/Hate Party' ad for Marmite

Unilever awarded Advertiser of the Year prize at Cannes Lions

By Mark Banham, 25-May-10, 09:35

LONDON - FMCG giant Unilever is to be named Advertiser of the Year at the Cannes Lions International Advertising Festival.

Volkswagen iPad customer magazine

VW releases customer magazine on iPad

By Ben Bold, 28-May-10, 16:00

Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app, which it is dubbing DAS (Digital Automotive Space).

Bertrand Bodson: appointed to global digital role at EMI Music

EMI appoints Bodson to SVP global digital marketing

By Sara Kimberley, 28-May-10, 12:56

EMI Music has appointed Bertrand Bodson to its first dedicated global digital marketing role.

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