Wednesday 12 May 2010

Breaking news from Brand Republic - British Airways, Adidas, Sony, Talk Talk, BR Video

Brand Republic Daily Bulletin

NEWS

bmi ad: attacking BA over strikes

Rivals target strike-threatened BA in new ad campaigns

By Alex Brownsell, 12-May-10, 08:45

LONDON - Rival airlines have launched ad campaigns attacking British Airways (BA), urging travellers not to book with the carrier while the threat of strikes loom.

Adidas: World Cup ad

Adidas kicks off World Cup activity with Messi, Villa and Zidane ad

By Joe Thomas, 11-May-10, 16:55

LONDON - Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called 'Fast Vs Fast'.

Heavy Rain: ASA rejected complaints about ad

Sony game ad cleared despite 38 complaints

By Daniel Farey-Jones, 12-May-10, 09:25

LONDON - A Sony Computer Entertainment TV ad, which attracted 38 complaints about violence, has escaped without action from the advertising watchdog.

X Factor's Joe McElderry: Talk Talk sponsorship

Talk Talk in £20m X Factor sponsorship

By Mark Banham, 12-May-10, 09:35

The UK's second largest broadband provider TalkTalk has renewed its sponsorship of ITV1 flagship property X Factor, committing to a further three-year deal understood to be worth £20m.

BR Video: Can women be won over to beer?

By Daniel Farey-Jones, 12-May-10, 09:40

LONDON - There are encouraging signs this week for Molson Coors' bid to convert women to beer with its clear lager in a bottle concept announced last month, judging by the latest BR Video.

ALSO IN THE NEWS

Pringles makes new entry to BR app chart

By Staff, 11-May-10, 16:30

OFT clears JCDecaux's Titan Outdoor assets acquisition

By Maisie Mccabe, 11-May-10, 15:50

Capello in World Cup defeat as new venture placed on ice

By Arif Durrani, 11-May-10, 15:26

New Independent MD to lead strategy review

By John Reynolds, 11-May-10, 14:55

Which magazine deserves to win cover of the year 2010?

By Anne Cassidy, 11-May-10, 14:45

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