Wednesday 26 May 2010

Digital AM - Zoopla, IASH, Rockstar, Benadryl, Google

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Zoopla: has hired VCCP to handle TV ad account

VCCP lands £3m account for property site Zoopla

By Joe Thomas, 26-May-10, 11:20

LONDON - Zoopla has appointed VCCP to its estimated £3m TV advertising account, following a pitch against undisclosed agencies.

Matt Whaley: new chair of IASH

IASH appoints Matt Whaley as new chair

By Sara Kimberley, 26-May-10, 11:04

LONDON - IASH, the online sales house trade body, has elected Jemm Media founder Matt Whaley as its new chair.

Lovefilm: partnering with Rockstar Games to promote new game

Lovefilm partners with Rockstar Games for western game push

By Sara Kimberley, 26-May-10, 12:00

LONDON - Lovefilm, the film rental service, has teamed up with the makers of 'Grand Theft Auto', Rockstar Games, to promote its new action adventure western game 'Red Dead Redemption'.

Benadryl boosts online activity in allergy push

By Gemma Charles, 25-May-10

LONDON - Benadryl, the allergy-relief medication brand owned by Johnson & Johnson, is embarking on its biggest integrated marketing campaign to date in an attempt to position itself as an information hub for allergy sufferers.

Google pledges to leave sports to broadcasters

By Stephen Jakes, 25-May-10

LONDON - Google has ruled out competing with broadcasters for the rights to sporting events, despite its recent deal to stream Indian Premier League (IPL) cricket live via its YouTube video-sharing site.

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ALSO IN THE NEWS

'If paywall doesn't work I'm in the shit', admits News Int's commercial chief

By Arif Durrani, 25-May-10, 16:07

News International to launch iPad app for The Times and The Sunday Times

By John Reynolds, 25-May-10, 16:00

Volkswagen and Argos drive into BR app chart

By Staff, 25-May-10, 15:30

THE WALL BLOG

Paywall set to cost The Times 90% of readers; NI boss says job on the line

Research out today says The Times and its sister Sunday paper could lose more than 90% of their...

BP beaten in social media stakes by fake tweets

A Twitter user has passed themselves off as the communications department of beleaguered oil giant BP, with a...

Wired?s iPad goes live; Chris Anderson calls it ?a grand experiment in the future of media?

The Wired iPad app had just gone live launched with the message that Apple’s device finally gives s...

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