Thursday, 6 May 2010

Breaking news from Brand Republic - General Election ads, Kraft, Sky, Telegraph, JCDecaux

Brand Republic Daily Bulletin

NEWS

Kraft: consolidating UK media with Cadbury

Kraft calls UK media review

By Anne Cassidy, 06-May-10, 08:00

LONDON - Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.

Labour: issued

Labour and Lib Dems make pitch to adland

By Staff, 06-May-10, 08:00

LONDON - Labour and the Liberal Democrats both made a last-minute pitch for the votes of people working in the creative industries as the General Election drew to a close.

Tansey: praised Andrew Mortimer's wealth of planning experience

MG OMD's Andrew Mortimer joins Sky

By Maisie Mccabe, 06-May-10, 09:05

LONDON - Pay-TV broadcaster BSkyB has strengthened its marketing team with the appointment of Andrew Mortimer, head of comms planning at Manning Gottlieb OMD, to the new position of director of media strategy and planning.

YouTube: Conservative election ad on homepage

Tories occupy YouTube as Labour opts for mobile and social media

By Gemma Charles, 06-May-10, 08:00

LONDON - The Conservative Party has booked a heavyweight ad takeover of the YouTube homepage in a last-minute bid to get its message out to millions of voters, while Labour has focused on mobilising its core supporter base.

Will Lewis: leaving TMG

Will Lewis to leave the Telegraph in 'mutual decision'

By Arif Durrani, 05-May-10, 22:10

London - Will Lewis, the editor in chief and digital managing director of Telegraph Media Group is parting company with the publisher in a "mutual decision" following frustration with his top-secret new digital enterprise based in Euston, according to sources.

ALSO IN THE NEWS

Steve Cox joins JCDecaux Airport as marketing director

By Maisie Mccabe, 06-May-10, 09:00

Kopparberg positions as alternative cider with music-themed campaign

By Alex Brownsell, 06-May-10, 09:25

London Eye sees shops for creative brief

By Kate Nettleton, 06-May-10, 08:00

Agencies line up for Ikea DM business

By Matt Williams, 06-May-10, 08:00

BR Video: Public mixed over ban on cigarette display

By Daniel Farey-Jones, 05-May-10, 16:10

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