Monday 17 May 2010

Marketing Daily - Boots, Heinz, Nestlé, Carling, Skype

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Breaking news from Marketing
 
Breaking news from Marketing May 2010
 
Latest News
 
Boots profits rise above £1bn
Joe Thomas,
17 May 2010
 

LONDON - Alliance Boots has announced its first annual trading profit of...

Boots profits rise above £1bn
 
 
Heinz appoints Matt Hill as its chief marketing officer
John Reynolds,
17 May 2010
 

Heinz has named Unilever marketer Matt Hill as its next chief marketing...

Heinz poaches Matt Hill from Unilever
 
 
Nestlé to switch palm-oil supplier after pressure from Greenpeace
John Reynolds,
17 May 2010
 

Nestlé has bowed to pressure from Greenpeace and agreed to stop using...

Nestlé to switch palm-oil supplier after pressure from Greenpeace
 
 
Carling runs free-pint promotion to help on-trade
Gemma Charles,
17 May 2010
 

LONDON - Carling is sending vouchers offering a free pint to two...

Carling runs free-pint promotion to help on-trade
 
 
Skype hands global marketing duties to former Vodafone director
Daniel Farey-Jones,
17 May 2010
 

LONDON - Skype has appointed Doug Bewsher as chief marketing officer with...

Skype hands global marketing duties to former Vodafone director
 
 
Muller turns to John Hurt to promote new Fruit Corner range
John Reynolds,
17 May 2010
 

LONDON - Muller is to launch a new Greek-style sub-range of its...

Muller turns to John Hurt to promote new Fruit Corner range
 
 
Google drops direct approach for Nexus One
Daniel Farey-Jones,
17 May 2010
 

LONDON - Google is to stop using its direct-to-consumer online store to...

Google drops direct approach for Nexus One
 
 
 
Also in the News
 
Phones4u to launch Prison Guards campaign
Mark Banham,
17 May 2010
 
Heathrow launches quarterly magazine Heathrow Traveller
Mark Banham,
17 May 2010
 
Courvoisier signs up as debut sponsor of The Daily Show
Gemma Charles,
14 May 2010
 
Nike spoofs Rooney World Cup disaster
Maisie McCabe,
17 May 2010
 
YouTube hits two billion views per day
Sara Kimberley,
17 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Getting passed Scylla and Charybdis
Alan Mitchell
 

  According to Greek legend, any sailors wanting to pass through the Straits of Messina would have to face the...

 
 
Ashes to Ashes to ashes
Jeremy Lee
 

The BBC's Ashes to Ashes (and even more so its forerunner Life on Mars ) will probably be looked back...

 
 
How glue helped the Green Party win Brighton Pavilion
Andrew McCormick
 

Here's an insight into a successful political campaign. The Green Party's two big aims for the general election were to...

 
 
ITV still has work to do
Ian Darby
 

With depressing predictability ITV's new chief executive Adam Crozier this week laid into CRR. Perhaps ITV will one day...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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