Monday 17 May 2010

Digital PM - Reebok, Your Mum, Groupon, Cadbury, LoveFilm

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Hamilton: in 'Secret Life' guise

Reebok claims 60k players for Lewis Hamilton game

By Daniel Farey-Jones, 17-May-10, 16:20

LONDON - Reebok is to bring in more of its brand ambassadors, beginning with Thierry Henry, to appear in its 'Lewis Hamilton: Secret Life' game, which it claims has attracted more than 60,000 players in five weeks.

Dare creative partner Flo Heiss gets frisky

Creatives get cheeky with Your Mum

By Sara Kimberley, 17-May-10, 11:15

LONDON - The former head of art at M&C Saatchi's digital agency Play, Nick Hamilton, has had some cross-dressing fun with creatives including Flo Heiss and Graham Fink to mark the launch of his digital production company Your Mum.

Groupon: collective buying power

Groupon expands into Europe with acquisition of Citydeal

By Mark Banham, 17-May-10, 11:50

LONDON - US-based digital coupon company Groupon has made inroads into the European market by acquiring fellow coupon company Citydeal.

Cadbury launches Crunchie Rocks campaign

Cadbury launches Crunchie Rocks campaign with Tina Turner

By John Reynolds, 17-May-10, 12:00

LONDON - Cadbury has opted for the vocal talents of Tina Turner's hit 'We Don't Need Another Hero" in its new ad, created by Fallon, for its Crunchie Rocks bagged sweet.

Lovefilm partners Samsung for streamed film service

By Sara Kimberley, 17-May-10, 16:15

LONDON - Lovefilm, the DVD rental brand, has struck a partnership with Samsung that gives users access to instant streaming of the latest films and programmes directly through their TVs.

ALSO IN THE NEWS

Skype hands global marketing duties to former Vodafone director

By Daniel Farey-Jones, 17-May-10, 13:10

YouTube hits two billion views per day

By Sara Kimberley, 17-May-10, 10:46

Hotels.com targets 'obsessives' in latest campaign

By Alex Brownsell, 17-May-10, 09:30

Google drops direct approach for Nexus One

By Daniel Farey-Jones, 17-May-10, 09:36

Interactive online film launches Lexus CT200h model

By Mark Banham, 14-May-10, 20:00

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