Wednesday, 26 May 2010

Campaign Daily Fix - ASA annual report, Zoopla, Louis Vuitton, Hovis, Nike

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Campaign Daily Fix
 
26 May 2010  
Latest News
ASA: Christian Party ad received most complaints
'There definitely is a God' ad most complained about in 2009
Ben Bold, 26 May 2010

A poster pronouncing 'There definitely is a God' was the most complained about ad in 2009, according to the Advertising Standards Authority and Committee of Advertising Practices' annual report.

 
Zoopla: has hired VCCP to handle TV ad account
VCCP lands £3m account for property site Zoopla
Joe Thomas, 26 May 2010

LONDON - Zoopla has appointed VCCP to its estimated £3m TV advertising account, following a pitch against undisclosed agencies.

 
Louis Vuitton print ad
Louis Vuitton 'hand-made' campaign falls foul of ASA
Alex Brownsell, 26 May 2010

LONDON - The Advertising Standards Authority (ASA) has banned a series of print ads for luxury fashion brand Louis Vuitton, ruling they mislead consumers into thinking its products are hand-made.

 
Hovis Hearty Oats: brand launch
Hovis goes back to 70s for new TV spot
John Reynolds, 25 May 2010

LONDON - Hovis is transporting viewers back to 1970s Gateshead for the setting of its latest TV ad, promoting a new bread loaf which it claims helps lower cholesterol levels.

 
ITV forced to pay Nike compensation for ad blunder
ITV forced to pay for Nike's World Cup ad howler
Daniel Farey-Jones, 25 May 2010

LONDON - ITV has agreed to pay signficant compensation to Nike after cutting short the premiere of its three-minute World Cup ad during the Champions League Cup Final on Saturday...

 
 
Also in the News
RTL reportedly ready to auction off Five
Ben Bold, 26 May 2010
St Luke's creates comedy viral to promote local press vote
Ian Darby, 25 May 2010
IAB backs OFT behavioural targeting review
Sara Kimberley, 25 May 2010
 
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Latest Work
Mars 'raised voices' by AMV BBDO
Mars 'raised voices' by AMV BBDO
25 May 2010

Mars is releasing a 2010 version of John Barnes' 1990 footballing rap as part of a TV campaign aiming to tap into consumer excitement about the forthcoming World Cup.

 
John Smith's 'antiques' by TBWA London
John Smith's 'antiques' by TBWA London
24 May 2010

John Smith's has launched its second TV spot starring comedian Peter Kay.

 
Nike 'write The future' by Wieden+Kennedy
Nike 'write the future' by Wieden & Kennedy
24 May 2010

Nike has launched a World Cup themed ad starring Wayne Rooney.

 
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