Tuesday 25 May 2010

Digital PM - BR app chart, Steak, News Int, IAB, iPlayer, O2/Dell

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Volkswagen's new Touareg game

Volkswagen and Argos drive into BR app chart

By Staff, 25-May-10, 15:30

LONDON - It's all change in the BR branded app chart this week, with Pringoooals and Britain's Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.

DSGi: UK brands include Currys, Dixons.co.uk and PC World

DSGi appoints Steak to drive brands online

By Joe Thomas, 25-May-10, 14:15

LONDON - DSG international, the electrical goods company, has appointed Steak to improve the online performance of its UK brands Currys, Dixons.co.uk and PC World.

News Int's Hayes admits he wrote the business plan for paywall

'If paywall doesn't work I'm in the shit', admits News Int's commercial chief

By Arif Durrani, 25-May-10, 16:07

LONDON - News International's commercial leader, Paul Hayes, joked his neck could be on the line if the publisher's eagerly anticipated plans to erect paywalls around online content fail next month.

Behavioural targeting: OFT wants clearer information provided

IAB backs OFT behavioural targeting review

By Sara Kimberley, 25-May-10, 16:05

LONDON - The Internet Advertising Bureau has backed Office of Fair Trading's calls to provide consumers with clearer information about how online personal data is used.

The Times: new app to be available this week

News International to launch iPad app for The Times and The Sunday Times

By John Reynolds, 25-May-10, 16:00

LONDON - News International is set to become the latest publisher to launch an iPad app, mirroring moves by some of its rival national newspaper publishers.

ALSO IN THE NEWS

BBC iPlayer receives 'overwhelmingly positive' response

By Arif Durrani, 25-May-10, 14:45

O2 strikes deal with Dell for iPad rival

By Sara Kimberley, 25-May-10, 14:05

Twitter to ban third-party ad services

By Staff, 25-May-10, 11:40

St Luke's creates comedy viral to promote local press vote

Ian Darby, 25-May-10, 11:00

Wrangler ups digital focus to take on Levis

By Joe Thomas, 25-May-10, 10:25

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