Wednesday 26 May 2010

Breaking news from Brand Republic - ASA, Louis Vuitton ad ban, Cadbury, Coca-Cola, News International

Brand Republic Daily Bulletin

NEWS

ASA: Christian Party ad received most complaints

'There definitely is a God' ad most complained about in 2009

By Ben Bold, 26-May-10, 09:45

A poster pronouncing 'There definitely is a God' was the most complained about ad in 2009, according to the Advertising Standards Authority and Committee of Advertising Practices' annual report.

Louis Vuitton print ad

Louis Vuitton 'hand-made' campaign falls foul of ASA

By Alex Brownsell, 26-May-10, 00:01

LONDON - The Advertising Standards Authority (ASA) has banned a series of print ads for luxury fashion brand Louis Vuitton, ruling they mislead consumers into thinking its products are hand-made.

Phil Rumbol: imminent departure sparked search for successor

Cadbury appoints Jobling as interim marketing boss

By John Reynolds, 26-May-10, 09:25

LONDON - Cadbury has appointed internal candidate Margaret Jobling, head of marketing for its Dairy Milk brand, as its interim marketing director, replacing Phil Rumbol.

Coca-Cola: remixed I'm Alive track featured in music video

Coca-Cola to launch remix of I'm Alive track used in 5 Alive ad

By Joe Thomas, 26-May-10, 08:50

LONDON - Coca-Cola is launching a remix of the Don Fardon track 'I'm Alive' on iTunes next week (6 June), which has been used on the advertising campaign for the relaunch of its 5 Alive brand.

News Int's Hayes admits he wrote the business plan for paywall

'If paywall doesn't work I'm in the shit', admits News Int's commercial chief

By Arif Durrani, 25-May-10, 16:07

LONDON - News International's commercial leader, Paul Hayes, joked his neck could be on the line if the publisher's eagerly anticipated plans to erect paywalls around online content fail next month.

ALSO IN THE NEWS

BR Video: Public view BP spill as 'unfortunate' but not worth boycott

By Daniel Farey-Jones, 26-May-10, 09:40

The Football League on hunt for new sponsor

By Joe Thomas, 26-May-10, 08:30

News International to launch iPad app for The Times and The Sunday Times

By John Reynolds, 25-May-10, 16:00

IAB backs OFT behavioural targeting review

By Sara Kimberley, 25-May-10, 16:05

Volkswagen and Argos drive into BR app chart

By Staff, 25-May-10, 15:30

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