Tuesday, 25 May 2010

Marketing Daily - Visa, COI, Vodafone, Sky, Wrangler

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Breaking news from Marketing
 
Breaking news from Marketing May 2010
 
Latest News
 
Visa plots TV series to build on Olympic tie-up
Alex Brownsell,
25 May 2010
 

LONDON - Olympic sponsor Visa is planning to create its own ad-funded...

Visa to create Olympic themed TV show
 
 
Coalition government to cut adspend by £160m
Alex Brownsell,
25 May 2010
 

LONDON - The new coalition government is to reduce COI adspend by...

Coalition government to cut adspend by £160m
 
 
Vodafone rethinks global brand identity
Gemma Charles,
25 May 2010
 

LONDON - Vodafone has called a review of its global brand identity...

Vodafone embarks on brand rethink
 
 
Sky Player glitch hits ads during Lost finale
Sara Kimberley,
25 May 2010
 

LONDON - Sky's video-on-demand service, Sky Player, has been dealt a blow...

Lost fans outraged after Sky Player crashes
 
 
Lidl in 'Legendary' World Cup strategy
Gemma Charles,
25 May 2010
 

LONDON - Lidl, the discount supermarket chain, has hired its first UK...

Lidl ramps up marketing with agency appointment
 
 
Wrangler ups digital focus to take on Levis
Joe Thomas,
25 May 2010
 

LONDON - Wrangler is stepping up its digital marketing presence in an...

Wrangler rolls out social media initiative
 
 
 
Also in the News
 
Clinton Cards aims to modernise brand
Alex Brownsell,
25 May 2010
 
O2 strikes deal with Dell for iPad rival
Sara Kimberley,
25 May 2010
 
Lovefilm offers free online viewing during World Cup month
Mark Banham,
25 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The seven pillars of consumer decision-making
Alan Mitchell
 

    Fast forward a few years to a time when the consumer value of better decisions, as distinct from ?better...

 
 
Which TV channel should win terrestrial channel of the year?
Jeremy Lee
 

Tough choice this one. The MediaGuardian Edinburgh International Television Festival has just published its shortlist of nominations for its annual...

 
 
World Cups Ads - Seen Any Good Ones?
Mel Carson
 

So the big footy tournament is on the horizon and a multitude of brands are clamoring to align their messages...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Marketing Manager, Groupe SEB UK Ltd
Competitive salary, South East England
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£generous, West Midlands
Group Account Director, Dynamic New Alliances
Up to £60K, Central London
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Circa £27k, South East England
Senior Digital Account Manager, PRJS
£40k, East London
Sales & Marketing (Commercial) Director, Badenoch & Clark
£350-£400, South East England
Creative Director - Excellent Integrated Agency - to £150k, Fill Recruitment Ltd
Up to £150k + benefits
Qualitative Consultant - Innovation, Major Players
EUR35000-EUR45000, Netherlands
Online Marketing Manage, Better Placed Recruitment
£35000-£40000, North West England
Flash Developer, Hays Information Technology
£25000-£30000, South East England
Search More Jobs
 
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