Monday 24 May 2010

Marketing Daily - Head & Shoulders, Boots, Facebook, Hotel Chocolat

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Breaking news from Marketing
 
Breaking news from Marketing May 2010
 
Latest News
 
Jenson Button becomes Head & Shoulders brand ambassador
Joe Thomas,
24 May 2010
 

LONDON - Jenson Button, the current Formula One world champion, has been...

F1's Button becomes Head & Shoulders ambassador
 
 
Boots explores opening up Advantage Card to other retailers
Joe Thomas,
24 May 2010
 

LONDON - Alliance Boots is in discussions with other retailers about widening...

Boots: moves to widen use of Advantage Card
 
 
Zuckerberg concedes action on privacy is required
Sara Kimberley,
24 May 2010
 

Facebook founder Mark Zuckerberg has responded to mounting calls from the public...

Mark Zuckerberg: letter to Washington Post
 
 
Hotel Chocolat to offer chocolate bonds
John Reynolds,
24 May 2010
 

LONDON - Hotel Chocolat, the high street chain, is hoping to raise...

Hotel Chocolat: offering chocolate bonds to fund growth
 
 
Dr Pepper rolls out Facebook status takeover for teens
Joe Thomas,
24 May 2010
 

LONDON - Coca-Cola has rolled out the next stage of its teen-focused...

Dr Pepper: Facebook status update takeover
 
 
Monaco delivers sponsor tonic for F1
Jonathan Noble,
24 May 2010
 

The credit crunch may have forced Formula 1 to abandon for good...

Monaco delivers sponsor tonic for F1
 
 
Power 100 Launch Party
Nicola Clark,
21 May 2010
 

LONDON - The UK's top marketers gathered at the Institute of Contemporary...

 
 
 
Also in the News
 
Nike launches epic World Cup TV spot
Alex Brownsell,
21 May 2010
 
Muller launches £9m campaign for Corner yogurts range
Mark Banham,
24 May 2010
 
BA strike to hit British holiday-makers
John Reynolds,
24 May 2010
 
Peter Kay visits antiques fair in John Smith's ad
Joe Thomas,
24 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
The seven pillars of consumer decision-making
Alan Mitchell
 

    Fast forward a few years to a time when the consumer value of better decisions, as distinct from ‘better...

 
 
Which TV channel should win terrestrial channel of the year?
Jeremy Lee
 

Tough choice this one. The MediaGuardian Edinburgh International Television Festival has just published its shortlist of nominations for its annual...

 
 
World Cups Ads - Seen Any Good Ones?
Mel Carson
 

So the big footy tournament is on the horizon and a multitude of brands are clamoring to align their messages...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
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