Tuesday 11 May 2010

Breaking news from Brand Republic - BP, ASA/Paddy Power, Facebook, RBS, Fabio Capello

Brand Republic Daily Bulletin

NEWS

BP: stock market value down $30bn since rig explosion

BP hit by boycott threat amid US oil-spill crisis

By Nicola Clark, 11-May-10, 08:32

LONDON - British consumers are planning to boycott BP products in response to the oil spill in the Gulf of Mexico, which is threatening local wildlife and habitat.

Paddy Power: ad features blind footballers

ASA investigates Paddy Power ad after 400 complaints

By Anne Cassidy, 11-May-10, 09:25

LONDON - The ASA has launched a formal investigation into a Paddy Power ad featuring a team of blind footballers, after it received 400 complaints.

McDonald's is working with Facebook

Facebook set to roll out location-based facility

By Sara Kimberley, 11-May-10, 08:56

LONDON - Facebook is to introduce location-based status updates that would allow brands to target consumers with geographically relevant marketing.

RBS: revamping web strategy

RBS group in web revamp

By Joe Thomas, 11-May-10, 08:49

LONDON - Royal Bank of Scotland is to overhaul its global digital presence to offer users a more personalised online experience.

Fabio Capello: unveiled new player-rating system

England manager launches branded player-rating system

By John Reynolds, 11-May-10, 09:30

LONDON - Fabio Capello is to cash in on his position as England manager by launching the Capello Index, a player-rating system that he will use to pick his World Cup team.

ALSO IN THE NEWS

Kraft consolidates $120m Cadbury US media buying into Publicis

By Anne Cassidy, 11-May-10, 09:16

EDF rethinks 'green' ad strategy

By Alex Brownsell, 11-May-10, 08:42

Bernard Matthews plots 'chef' products

By John Reynolds, 11-May-10, 09:03

E.ON creates two-year 'Energy Fit' strategy

By Alex Brownsell, 11-May-10, 09:12

Kraft job losses possible in UK head office move from Cheltenham

By John Reynolds, 10-May-10, 16:20

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