Friday, 28 May 2010

Global Bulletin from Brand Republic - Ecco, Barcardi, Unilever, Volkswagen, EMI

Brand Republic Global Bulletin In association with Campaign

NEWS

Ecco?major brand push in the autumn

Ecco reviews £30m global media business

By Mark Banham, 27-May-10, 00:11

LONDON - The Danish footwear manufacturer Ecco is reviewing its estimated £30 million global media planning and buying account.

Bacardi: new marketing chief

Bacardi names Silvia Lagnado as chief marketing officer

By Joe Thomas, 27-May-10, 08:35

LONDON - Bacardi has appointed Silvia Lagnado, a former Unilever marketer, as chief marketing officer of Bacardi Limited and President of Bacardi Global Brands.

Unilever success: ?Love/Hate Party' ad for Marmite

Unilever awarded Advertiser of the Year prize at Cannes Lions

By Mark Banham, 25-May-10, 09:35

LONDON - FMCG giant Unilever is to be named Advertiser of the Year at the Cannes Lions International Advertising Festival.

Volkswagen iPad customer magazine

VW releases customer magazine on iPad

By Ben Bold, 28-May-10, 16:00

Volkswagen has become the first car manufacturer to launch a customer magazine as an iPad app, which it is dubbing DAS (Digital Automotive Space).

Bertrand Bodson: appointed to global digital role at EMI Music

EMI appoints Bodson to SVP global digital marketing

By Sara Kimberley, 28-May-10, 12:56

EMI Music has appointed Bertrand Bodson to its first dedicated global digital marketing role.

ALSO IN THE NEWS

Can a streamlined AOL bounce back?

By Harriet Dennys, 28-May-10, 12:57

Agency Republic picks up EA brief

By Sara Kimberley, 27-May-10, 11:25

Facebook overhauls privacy settings... again

By Ben Bold, 27-May-10, 09:50

Twitter to ban third-party ad services

By Staff, 25-May-10, 11:40

Coca-Cola, Lloyds TSB and Samsung become London 2012 Olympic Torch Relay sponsors

By Arif Durrani, 26-May-10, 12:50

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