Friday 14 May 2010

Marketing Daily - Club 18-30, Costa Coffee, Nationwide, Aviva, Powerade

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Breaking news from Marketing
 
Breaking news from Marketing May 2010
 
Latest News
 
Club 18-30 to push alcohol restraint message for Drinkaware
Gemma Charles,
14 May 2010
 

LONDON - Drinkaware has teamed up with Club 18-30, the company famed...

Drinkaware: Charity working with Club 18-30 to discourage binge drinking
 
 
Costa Coffee develops new city format
John Reynolds,
14 May 2010
 

LONDON - Costa Coffee is to make a concerted push to increase...

Costa Coffee: new metro cafes
 
 
Nationwide revives Little Britain characters for TV push
Alex Brownsell,
14 May 2010
 

LONDON - Building society Nationwide is launching its first TV campaign for...

Nationwide ad: Vicky Pollard
 
 
Aviva pushes retirement products with ad campaign
Alex Brownsell,
14 May 2010
 

LONDON - Aviva is to push its retirement products in the latest...

Aviva ad: Paul Whitehouse stars
 
 
Jessica Ennis signs up as Powerade ambassador
Joe Thomas,
14 May 2010
 

LONDON - Powerade, Coca-Cola's sports drink brand, has signed up World Champion...

Jessica Enis: Powerade ambassador
 
 
Holiday Autos looks to social media to push deals
Mark Banham,
14 May 2010
 

LONDON - Lastminute.com-owned Holiday Autos has launched its first Twitter feed to...

Holiday Autos: Twitter page
 
 
Adobe declares love for Apple to take high ground on Flash
Sara Kimberley,
14 May 2010
 

LONDON - Software company Adobe has taken out press and digital ads...

Adobe: message to Apple
 
 
 
Also in the News
 
IG Index questions Con-Lib Dem coalition in ad campaign
Alex Brownsell,
14 May 2010
 
Tracey Emin and Erin O'Connor sign up to Westfield cultural scheme
Joe Thomas,
14 May 2010
 
This Water unveils first TV ad
Joe Thomas,
14 May 2010
 
Guardian targets revenue from Open Platform
John Reynolds,
14 May 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Sits vac: creative director, Smythsons
Jeremy Lee
 

How nice to see that the new government is leading by example and collectively taking a 5% pay cut. Such...

 
 
How glue helped the Green Party win Brighton Pavilion
Andrew McCormick
 

Here's an insight into a successful political campaign. The Green Party's two big aims for the general election were to...

 
 
Is Asda leading the way in honesty?
Chris Arnold
 

Like most consumers, supermarket price wars leave you confused as to who really is the cheapest but Asda have trumped the others...

 
 
The car infront is a Toyota
Louise Kennedy
 

I was thinking yesterday about how we can position and talk about brands in an ideal world, the ideas that...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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